Top Ads on Smithsonian Channel Plus

Smithsonian Channel Plus Background Introduction:

Smithsonian Channel Plus is a new subscription streaming service, featuring hundreds of hours of Smithsonian Channel's award-winning non-fiction programs.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Smithsonian Channel Plus has been advertising and marketing on Facebook for many years. And Smithsonian Channel Plus has placed 271 of ads on the Facebook platform in the last month. In the past few years,Smithsonian Channel Plus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Smithsonian Channel Plus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Smithsonian Channel Plus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Smithsonian Channel Plus.

BigSpy

1.Smithsonian Channel Plus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Smithsonian Channel Plus  Smithsonian Channel Plus  Smithsonian Channel Plus
Page Categories  TV Channel  TV Channel  TV Channel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Smithsonian Channel Plus Marketing Objectives Analysis: 

Smithsonian Channel Plus has been operating in TV Channel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Smithsonian Channel Plus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Smithsonian Channel Plus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Secrets  N/A N/A 
Ad Copy Text  This golden artifact may hold the key to a massive lost treasure...  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 67  0  0
Like 10  0  0

Smithsonian Channel Plus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Smithsonian Channel Plus Top 1 ads got 10 likes. Smithsonian Channel Plus uses a sentence with the finishing touch title: “Secrets”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Smithsonian Channel Plus shared 67 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Smithsonian Channel Plus should continue to optimize the ad content.

3.Smithsonian Channel Plus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-05-15-2020-06-01  2020-04-09-2020-04-28  2020-04-09-2020-04-28
Landing Page Link  https://itunes.apple.com/app/id1033037451  https://itunes.apple.com/app/id1033037451   https://itunes.apple.com/app/id1033037451

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Smithsonian Channel Plus are successful.

Smithsonian Channel Plus Creative Analysis: 

Smithsonian Channel Plus placed a Image ad in 2020-05-15-2020-06-01, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Smithsonian Channel Plus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Smithsonian Channel Plus has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Smithsonian Channel Plus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-15-2020-06-01  2020-04-09-2020-04-28  2020-04-09-2020-04-28
During  18 days  20 days 20 days 
Like  10  0  0
Share  1  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Smithsonian Channel Plus ‘s Top 1 ad received 10 likes, 1 shares, 1 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Smithsonian Channel Plus, helping Smithsonian Channel Plus to grasp the ad data more clearly.