Top Ads on Smile Direct Club
Smile Direct Club Background Introduction:
You shouldn't have to pay a fortune for a smile you'll love.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Smile Direct Club has been advertising and marketing on Facebook for many years. And Smile Direct Club has placed 1230 of ads on the Facebook platform in the last month. In the past few years,Smile Direct Club has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Smile Direct Club on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Smile Direct Club. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Smile Direct Club.
1.Smile Direct Club Top 3 Ads Basic Understanding
|Name||Smile Direct Club||Smile Direct Club||Smile Direct Club|
|Page Categories||Beauty, Cosmetic & Personal Care||Beauty, Cosmetic & Personal Care||Beauty, Cosmetic & Personal Care|
Smile Direct Club Marketing Objectives Analysis:
Smile Direct Club has been operating in Beauty, Cosmetic & Personal Care for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Smile Direct Club best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Smile Direct Club Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Straighten your teeth for less than $4/day||Less than $3/day.||Order an impression kit for $19 (free with rebate when returned).|
|Ad Copy Text||Get started from home with an easy-to-use impression kit for $40 (free with rebate when returned). U...||Straighten your smile from home. Many see results in as little as 30 days.||Straighten your smile from home. Many see results in as little as 30 days.|
|Link Description||Less than $4/day||Get started from home for free.||Limited Time: $29 kit FREE with rebate. Use code: IKREBATE29. Plus, get $100 off your aligners. CLICK HERE TO GET STARTED.|
|Text Word Count||129||74||74|
Smile Direct Club Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Smile Direct Club Top 1 ads got 36 likes. Smile Direct Club uses a sentence with the finishing touch title: “Straighten your teeth for less than $4/day”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Smile Direct Club shared 129 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Smile Direct Club should continue to optimize the ad content.
3.Smile Direct Club Top 3 Ads Creative Selection
|Landing Page Link||https://smiledirectclub.ca/en-ca/checkout/?w=impr&discount=IKFREEREBATE&utm_source=facebook&utm_medium=paidsocialca&utm_campaign=23844782917410364&utm_term=23844782917650364&utm_content=23845158303890364&fbclid=IwAR2YkNZYJ79LICpWQww_iY8AOdu1d57fW-mZaYvmhIpUvGhRxVm72NfTj_k||https://smiledirectclub.com/smile_assessment/?utm_source=facebook&utm_medium=paidsocial&utm_campaign=6197534365030&utm_content=6197534597430&utm_term=6197534480230&fbclid=IwAR0fmVkqHQ9tfL736Xz8DlqDNBnYVmOeEFXH2dSqybUe72riCyOCp43fzdI||https://smiledirectclub.com/checkout/?w=impr&discount=IKIT19&utm_source=facebook&utm_medium=paidsocial&utm_campaign=6189763642830&utm_content=6199409472830&utm_term=6189763656030&fbclid=IwAR187uSBtJTVCqcHfmcKXjmUwnLTbCSq-BBRhbQEjfY_0fx0B6Hxqw6BTKA|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Smile Direct Club are successful.
Smile Direct Club Creative Analysis:
Smile Direct Club placed a Video ad in 2020-06-10-2020-06-18, and got 36 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Smile Direct Club Top 3 Ads Audience Analysis:
|Country||Canada||New Zealand||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Smile Direct Club has the best conversion in Canada, and can advertise more in Canada in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Smile Direct Club Top 3 Ads Performance Display
|During||9 days||21 days||9 days|
Advertising effectiveness is a direct manifestation of advertising. Smile Direct Club ‘s Top 1 ad received 36 likes, 6 shares, 2 comments in just 9 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Smile Direct Club, helping Smile Direct Club to grasp the ad data more clearly.