Top Ads on Smile Direct Club

Smile Direct Club Background Introduction:

You shouldn't have to pay a fortune for a smile you'll love

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Smile Direct Club has been advertising and marketing on Facebook for many years. And Smile Direct Club has placed 1230 of ads on the Facebook platform in the last month. In the past few years,Smile Direct Club has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Smile Direct Club on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Smile Direct Club. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Smile Direct Club.

BigSpy

1.Smile Direct Club Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Smile Direct Club  Smile Direct Club  Smile Direct Club
Page Categories  Other  Beauty, Cosmetic & Personal Care  Beauty, Cosmetic & Personal Care
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Smile Direct Club Marketing Objectives Analysis: 

Smile Direct Club has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Smile Direct Club best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Smile Direct Club Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  立即預約  Straighten your teeth for less than $4/day Straighten your teeth for less than $4/day 
Ad Copy Text  -  Get started from home with an easy-to-use impression kit for $40 (free with rebate when returned). U...  Get started from home with an easy-to-use impression kit for $40 (free with rebate when returned). U...
Link Description  矯正牙齒每日只需HK$22。  Less than $4/day  Less than $4/day
Website Link  retail.smiledirectclub.com  smiledirectclub.ca  smiledirectclub.ca
CTA  GET_OFFER    SHOP_NOW
Text Word Count 378  129  129
Like 565  356  36

Smile Direct Club Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Smile Direct Club Top 1 ads got 565 likes. Smile Direct Club uses a sentence with the finishing touch title: “立即預約”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Smile Direct Club shared 378 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Smile Direct Club should continue to optimize the ad content.

3.Smile Direct Club Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-14-2020-06-20  2020-04-22-2020-06-20  2020-06-10-2020-06-18
Landing Page Link  https://retail.smiledirectclub.com/watsons-zh-hk?utm_source=facebook&utm_medium=paidsocialHK&utm_campaign=%7B%7Bcampaign.id%7D%7D&utm_content=%7B%7Bad.id%7D%7D&utm_term=%7B%7Badset.id%7D%7D  https://smiledirectclub.ca/en-ca/checkout/?w=impr&discount=IKFREEREBATE&utm_source=facebook&utm_medium=paidsocialca&utm_campaign=23844782917410364&utm_term=23844782917650364&utm_content=23844912592050364&fbclid=IwAR2SuxJb5DmI-ZFpvK2QeSbCKTlRcQY4ZhwxL_byWwe4Q8NpwasdyU0E-P8   https://smiledirectclub.ca/en-ca/checkout/?w=impr&discount=IKFREEREBATE&utm_source=facebook&utm_medium=paidsocialca&utm_campaign=23844782917410364&utm_term=23844782917650364&utm_content=23845158303890364&fbclid=IwAR2YkNZYJ79LICpWQww_iY8AOdu1d57fW-mZaYvmhIpUvGhRxVm72NfTj_k

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Smile Direct Club are successful.

Smile Direct Club Creative Analysis: 

Smile Direct Club placed a Image ad in 2020-05-14-2020-06-20, and got 565 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Smile Direct Club Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  Canada  Canada
Language  Chinese (Simplified)  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Smile Direct Club has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Smile Direct Club Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-06-20  2020-04-22-2020-06-20  2020-06-10-2020-06-18
During  38 days  60 days 9 days 
Like  565  356  36
Share  147  36  6
Comment  430  135  2

Advertising effectiveness is a direct manifestation of advertising. Smile Direct Club ‘s Top 1 ad received 565 likes, 147 shares, 430 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Smile Direct Club, helping Smile Direct Club to grasp the ad data more clearly.