Top Ads on Smashburger

Smashburger Background Introduction:

Smashburger is a fast-casual, better-burger restaurant with burgers, chicken sandwiches, salads & Haagen-Dazs milkshakes.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Smashburger has been advertising and marketing on Facebook for many years. And Smashburger has placed 89 of ads on the Facebook platform in the last month. In the past few years,Smashburger has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Smashburger on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Smashburger. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Smashburger.

BigSpy

1.Smashburger Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Smashburger  Smashburger  Smashburger
Page Categories  Burger Restaurant  Burger Restaurant  Burger Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Smashburger Marketing Objectives Analysis: 

Smashburger has been operating in Burger Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Smashburger best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Smashburger Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  New Smoked Bacon Brisket Burger  Breakfast at Smashburger! New Smoked Bacon Brisket Burger 
Ad Copy Text  Made brisket a topping? Smashed it! The Smoked Bacon Brisket Burger, piled high with slices of 10-ho...  Rise & shine! Free Tots with the purchase of any breakfast sandwich at a participating Smashburger l...  Burger. Bacon. Brisket. Boom. The Smoked Bacon Brisket Burger, piled high with slices of 10-hour smo...
Link Description  Smashed It!  Free Tots with the purchase of any breakfast sandwich.  Smashed It!
Website Link  order.smashburger.com  order.smashburger.com  order.smashburger.com
CTA  ORDER_NOW  ORDER_NOW  ORDER_NOW
Text Word Count 118  108  112
Like 44  31  212

Smashburger Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Smashburger Top 1 ads got 44 likes. Smashburger uses a sentence with the finishing touch title: “New Smoked Bacon Brisket Burger”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Smashburger shared 118 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is ORDER_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Smashburger should continue to optimize the ad content.

3.Smashburger Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-04-2020-06-17  2020-05-15-2020-06-16  2020-05-13-2020-06-02
Landing Page Link  https://order.smashburger.com/store-selection?utm_source=facebook&utm_medium=cpc&utm_campaign=ZD_post_ID_combined_brisket_may20_static_orange_6.5  https://order.smashburger.com/store-selection?utm_source=facebook&utm_medium=cpc&utm_campaign=ZD_PROS1_USA_REACH1_segment1_combined_breakfast_may20_static_5.15_general&fbclid=IwAR2oJ28yQpg-DlzIg55hFaiHUg5T6mVvtjV53wcrP790vVSTME6fTUXdtcE   https://order.smashburger.com/store-selection?utm_source=facebook&utm_medium=cpc&utm_campaign=ZD_PROS1_USA_REACH1_segment4_combined_brisket_may20_static_white_5.14_general&fbclid=IwAR0KP79vuWTcDcf26c_SpFsh4bR9KCkFi7J7tp5Gxo8FgqQb5fBZHjkQSFM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Smashburger are successful.

Smashburger Creative Analysis: 

Smashburger placed a Image ad in 2020-06-04-2020-06-17, and got 44 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Smashburger Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  India  United States,Czech,Bangladesh...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Smashburger has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Smashburger Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-17  2020-05-15-2020-06-16  2020-05-13-2020-06-02
During  14 days  33 days 21 days 
Like  44  31  212
Share  11  7  31
Comment  1  7  35

Advertising effectiveness is a direct manifestation of advertising. Smashburger ‘s Top 1 ad received 44 likes, 11 shares, 1 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Smashburger, helping Smashburger to grasp the ad data more clearly.