Top Ads on Smart Parenting

Smart Parenting Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Smart Parenting has been advertising and marketing on Facebook for many years. And Smart Parenting has placed 73 of ads on the Facebook platform in the last month. In the past few years,Smart Parenting has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Smart Parenting on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Smart Parenting. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Smart Parenting.


1.Smart Parenting Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Smart Parenting  Smart Parenting  Smart Parenting
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Smart Parenting Marketing Objectives Analysis: 

Smart Parenting has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Smart Parenting best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Smart Parenting Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Smart Parenting  Why Your Baby Will Need Your Touch Even More In Times Of Sickness Why Your Baby Will Need Your Touch Even More In Times Of Sickness 
Ad Copy Text  Our children’s education is one of our biggest concerns right now. The current health crisis is ch...  Here are some tips to ensure you don't unintentionally pass germs or viruses to your baby.  Here are some tips to ensure you don't unintentionally pass germs or viruses to your baby.
Link Description  Our children’s education is one of our biggest concerns right now. The current health crisis is changing the way we raise our kids. And traditional schooling, as we all know, is a big part of this! If you’re a parent who’s now thinking of homeschooling your child, you’re not alone! On June 17, 6 p.m., a live discussion on Smart Parenting’s FB page will happen on this very topic. Moms and sisters, Rica Peralejo-Bonifacio and Paula Peralejo-Fernandez, with Alyssa Jimeno will talk about “The Benefits Of Homeschooling Your Child And How To Set It Up,” presented by Enfagrow A+ Four. This live chat is too important to miss, moms and dads! Stay tuned!  Here are some precautions you need to know during a quarantine.  Here are some precautions you need to know during a quarantine.
Website Link
Text Word Count 670  90  90
Like 23351  607  624

Smart Parenting Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Smart Parenting Top 1 ads got 23351 likes. Smart Parenting uses a sentence with the finishing touch title: “Smart Parenting”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Smart Parenting shared 670 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Smart Parenting should continue to optimize the ad content.

3.Smart Parenting Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-10-2020-06-16  2020-05-19-2020-06-11  2020-06-01-2020-06-09
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Smart Parenting are successful.

Smart Parenting Creative Analysis: 

Smart Parenting placed a Image ad in 2020-06-10-2020-06-16, and got 23351 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Smart Parenting Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Smart Parenting has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Smart Parenting Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-16  2020-05-19-2020-06-11  2020-06-01-2020-06-09
During  7 days  24 days 9 days 
Like  23351  607  624
Share  573  132  89
Comment  376  16  1

Advertising effectiveness is a direct manifestation of advertising. Smart Parenting ‘s Top 1 ad received 23351 likes, 573 shares, 376 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Smart Parenting, helping Smart Parenting to grasp the ad data more clearly.