Top Ads on SleepyCat

SleepyCat Background Introduction:

Welcome to SleepyCat! We’re India’s first mattress-in-a-box! We cut out the middlemen and deliver you a luxury mattress to your doorstep at a fraction of the cost! 30-nights risk free trial. And 1 in 10 donated! Available on Amazon & sleepycat.in !

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SleepyCat has been advertising and marketing on Facebook for many years. And SleepyCat has placed 32 of ads on the Facebook platform in the last month. In the past few years,SleepyCat has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SleepyCat on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SleepyCat. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SleepyCat.

BigSpy

1.SleepyCat Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SleepyCat  SleepyCat  SleepyCat
Page Categories  Mattress Manufacturer  Mattress Manufacturer  Mattress Manufacturer
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

SleepyCat Marketing Objectives Analysis: 

SleepyCat has been operating in Mattress Manufacturer for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SleepyCat best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SleepyCat Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  15% off code SUMMER15  15% off code Summer15 15% off code Summer15 
Ad Copy Text  no setting  no setting  no setting
Link Description  Additional 15% Mobikwik Supercash  15% Mobikwik Supercash  15% Mobikwik Supercash
Website Link  sleepycat.in  sleepycat.in  sleepycat.in
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

SleepyCat Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SleepyCat Top 1 ads got 0 likes. SleepyCat uses a sentence with the finishing touch title: “15% off code SUMMER15”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SleepyCat shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SleepyCat should continue to optimize the ad content.

3.SleepyCat Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-08-2020-05-25  2020-04-27-2020-05-25  2020-05-06-2020-05-25
Landing Page Link  https://sleepycat.in/mattresses/6-inch-mattress/?utm_source=Facebook&utm_medium=Conversion&utm_campaign=6+inch  https://sleepycat.in/?utm_source=Facebook&utm_medium=Conversions&utm_campaign=Generic   https://sleepycat.in/?utm_source=Facebook&utm_medium=Conversions&utm_campaign=Generic

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SleepyCat are successful.

SleepyCat Creative Analysis: 

SleepyCat placed a Image ad in 2020-05-08-2020-05-25, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SleepyCat Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  India  N/A
Language  English  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SleepyCat has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SleepyCat Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-08-2020-05-25  2020-04-27-2020-05-25  2020-05-06-2020-05-25
During  18 days  29 days 20 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. SleepyCat ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SleepyCat, helping SleepyCat to grasp the ad data more clearly.