Top Ads on Sleep Number

Sleep Number Background Introduction:

Official Sleep Number page. Love your Sleep Number bed, or just love sleep in general? Like this page for access to deals, sleep tips, sweepstakes and more!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sleep Number has been advertising and marketing on Facebook for many years. And Sleep Number has placed 96 of ads on the Facebook platform in the last month. In the past few years,Sleep Number has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sleep Number on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sleep Number. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sleep Number.

BigSpy

1.Sleep Number Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sleep Number  Sleep Number  Sleep Number
Page Categories  Mattress Store  Mattress Store  Mattress Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sleep Number Marketing Objectives Analysis: 

Sleep Number has been operating in Mattress Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sleep Number best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sleep Number Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  NOW ONLY $1,299  Free Delivery - Ends Monday BOGO FREE ends Monday 
Ad Copy Text  An incredible price for proven quality sleep. Invest in your health and happiness. Sale ends 7/6/20.  This weekend only! We'll set up your bed + base, FREE. Ends 6/15/20.  Savings you don't want to miss on temperature balancing pillows. Ends Monday, 6/15/20.
Link Description  Queen c4 smart bed  Don't miss it!  In Balance pillows
Website Link  3316.xg4ken.com  3316.xg4ken.com  3316.xg4ken.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 100  68  86
Like 175  344  146

Sleep Number Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sleep Number Top 1 ads got 175 likes. Sleep Number uses a sentence with the finishing touch title: “NOW ONLY $1,299”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sleep Number shared 100 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sleep Number should continue to optimize the ad content.

3.Sleep Number Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-15-2020-06-18  2020-06-02-2020-06-15  2020-06-02-2020-06-13
Landing Page Link  https://www.sleepnumber.com/beds-on-sale?acid=soc&ascid=%7B%7Bsite_source_name%7D%7D-_-PROMOBedOffers-_-CONVS_PROMOBedOffers-_-18-65+SiteRetargeting&k_clickid=219846025&k_cca=&2k_cca=PleaseAssignTagToAd  https://www.sleepnumber.com/beds-on-sale?acid=soc&ascid=%25257B%25257Bsite_source_name%25257D%25257D-_-CONVS-_-Q22020_CONVS_Promo/RetargetBeds-_-18-65+SiteRetargeting&k_clickid=218959432&k_cca=&2k_cca=PleaseAssignTagToAd   https://www.sleepnumber.com/c/all-pillows?acid=soc&ascid=fb-_-CONVS-_-Q22020_CONVS_Promo/RetargBedding-_-18-65+SiteRetargeting&k_clickid=218960413&k_cca=&2k_cca=PleaseAssignTagToAd&fbclid=IwAR23yiuRI1X7X7qtsULIA5VhyRGXF6FsuWfL8oUeeLt2y3kvfpwM_BrXXUc

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sleep Number are successful.

Sleep Number Creative Analysis: 

Sleep Number placed a Video ad in 2020-06-15-2020-06-18, and got 175 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sleep Number Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sleep Number has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sleep Number Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-02-2020-06-15  2020-06-02-2020-06-13
During  4 days  14 days 12 days 
Like  175  344  146
Share  33  50  9
Comment  46  59  11

Advertising effectiveness is a direct manifestation of advertising. Sleep Number ‘s Top 1 ad received 175 likes, 33 shares, 46 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sleep Number, helping Sleep Number to grasp the ad data more clearly.