Top Ads on Sleep Country Canada

Sleep Country Canada Background Introduction:

How was your sleep last night? Good or bad, long or short, restful or restless, the topic of “sleep” raises interesting questions. We’ll provide answers.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sleep Country Canada has been advertising and marketing on Facebook for many years. And Sleep Country Canada has placed 33 of ads on the Facebook platform in the last month. In the past few years,Sleep Country Canada has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sleep Country Canada on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sleep Country Canada. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sleep Country Canada.

BigSpy

1.Sleep Country Canada Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sleep Country Canada  Sleep Country Canada  Sleep Country Canada
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sleep Country Canada Marketing Objectives Analysis: 

Sleep Country Canada has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sleep Country Canada best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sleep Country Canada Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Optimum Knighton Queen Mattress  Bloom Cloud Mattress Distinction Series Bunkie Mattress 
Ad Copy Text  The Good Sleep Sale is on now with amazing deals on mattresses, box springs, pillows, duvets, and mo...  Sleep on Cloud 9 with a Hot Price Bloom Cloud Queen Mattress. Plus, get an extra 15% off sitewide wi...  For a limited time only, enjoy an extra 15% off sitewide. Plus, get comfort delivered to your door w...
Link Description  Hot Buy now at $449  The original super bed in a box  N/A
Website Link  www.sleepcountry.ca  www.sleepcountry.ca  www.sleepcountry.ca
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 196  153  118
Like 462  156  4

Sleep Country Canada Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sleep Country Canada Top 1 ads got 462 likes. Sleep Country Canada uses a sentence with the finishing touch title: “Optimum Knighton Queen Mattress”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sleep Country Canada shared 196 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sleep Country Canada should continue to optimize the ad content.

3.Sleep Country Canada Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-05-22-2020-06-14  2020-05-22-2020-06-14  2020-03-31-2020-06-13
Landing Page Link  https://www.sleepcountry.ca/en/the-good-sleep-sale/category/Good_Sleep_Sale?utm_source=facebook&utm_medium=cpc&utm_campaign=WBTMZ+-+Categories+-+ATC+Mattresses&utm_content=Mattress+Static+TGSS+(2020/05/25-2020/06/14)&fbclid=IwAR3rfiEqqEE-B2HxV4Z1XHiIkENE-wy68X6sEFQqFyOFEAkturJZpN7cCpo  https://www.sleepcountry.ca/en/bloom/category/Mattresses_ShopbyBrand_Bloom_9000?utm_source=facebook&utm_medium=cpc&utm_campaign=WBTMZ+-+Categories+-+ATC+Bloom&utm_content=Bloom+TGSS+(2020/05/25-2020/06/14)&fbclid=IwAR2xqfTHHQYFddXjDloP16nCJP7RAv3kMcBxhVfuQEiASoUvldsOXcnvlM4   https://www.sleepcountry.ca/bamboo-nights-sheet-set/product/BB18?utm_source=facebook&utm_medium=cpc&utm_campaign=WBTMZ+-+DPA+-+NEW&utm_content=For+a+limited+time+only+-+15%25&fbclid=IwAR2R5RsXKKB7VAOViURnVnXd5euGsGTXMzRCKssNFD29yiZLwenZ0p0t5j0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sleep Country Canada are successful.

Sleep Country Canada Creative Analysis: 

Sleep Country Canada placed a Image ad in 2020-05-22-2020-06-14, and got 462 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sleep Country Canada Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sleep Country Canada has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sleep Country Canada Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-22-2020-06-14  2020-05-22-2020-06-14  2020-03-31-2020-06-13
During  24 days  24 days 75 days 
Like  462  156  4
Share  53  8  19
Comment  128  36  0

Advertising effectiveness is a direct manifestation of advertising. Sleep Country Canada ‘s Top 1 ad received 462 likes, 53 shares, 128 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sleep Country Canada, helping Sleep Country Canada to grasp the ad data more clearly.