Top Ads on Sleep Authority

Sleep Authority Background Introduction:

SleepAuthority is dedicated to creating awareness around how you can live a healthier and longer life by sleeping better.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sleep Authority has been advertising and marketing on Facebook for many years. And Sleep Authority has placed 40 of ads on the Facebook platform in the last month. In the past few years,Sleep Authority has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sleep Authority on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sleep Authority. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sleep Authority.


1.Sleep Authority Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sleep Authority  Sleep Authority  Sleep Authority
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Sleep Authority Marketing Objectives Analysis: 

Sleep Authority has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sleep Authority best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sleep Authority Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Does Nectar Live Up To The Hype? We Found Out.  Does Nectar Live Up To The Hype? We Found Out. Does Nectar Live Up To The Hype? We Find Out. 
Ad Copy Text  We Tried The Mattress Everyone Is Raving About.  We Tried The Mattress Everyone Is Raving About.  We Tried The Mattress Everyone Is Raving About.
Link Description  What's the buzz on a Nectar Mattress? From quality comfort to affordability, our mattresses are top of the line. Don't hear just from us but also hear what others have to say about our mattresses.  What's the buzz on a Nectar Mattress? From quality comfort to affordability, our mattresses are top of the line. Don't hear just from us but also hear what others have to say about our mattresses.  
Website Link
Text Word Count 49  49  49
Like 3600  3808  665

Sleep Authority Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sleep Authority Top 1 ads got 3600 likes. Sleep Authority uses a sentence with the finishing touch title: “Does Nectar Live Up To The Hype? We Found Out.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sleep Authority shared 49 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sleep Authority should continue to optimize the ad content.

3.Sleep Authority Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2018-09-04-2020-06-18  2020-01-27-2020-06-07  2019-12-11-2020-06-05
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sleep Authority are successful.

Sleep Authority Creative Analysis: 

Sleep Authority placed a Image ad in 2018-09-04-2020-06-18, and got 3600 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sleep Authority Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Israel,Dominican  United States,Canada,Saudi Arabia...  United Kingdom
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sleep Authority has the best conversion in United States,Israel,Dominican, and can advertise more in United States,Israel,Dominican in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sleep Authority Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-09-04-2020-06-18  2020-01-27-2020-06-07  2019-12-11-2020-06-05
During  654 days  133 days 178 days 
Like  3600  3808  665
Share  403  289  40
Comment  988  1543  345

Advertising effectiveness is a direct manifestation of advertising. Sleep Authority ‘s Top 1 ad received 3600 likes, 403 shares, 988 comments in just 654 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sleep Authority, helping Sleep Authority to grasp the ad data more clearly.