Top Ads on Slakthuset

Slakthuset Background Introduction:

Nightclub situated in an old slaughterhouse in Stockholm meatpacking district with a 600 m2 outdoor rooftop open in the summer.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Slakthuset has been advertising and marketing on Facebook for many years. And Slakthuset has placed 11 of ads on the Facebook platform in the last month. In the past few years,Slakthuset has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Slakthuset on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Slakthuset. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Slakthuset.

BigSpy

1.Slakthuset Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Slakthuset  Slakthuset  Slakthuset
Page Categories  Adult Entertainment Service  Adult Entertainment Service  Adult Entertainment Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Slakthuset Marketing Objectives Analysis: 

Slakthuset has been operating in Adult Entertainment Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Slakthuset best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Slakthuset Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  POP / Långfredag!  Slakthuset Reinier Zonneveld LIVE (Filth on Acid) + UN1ON 
Ad Copy Text  Långfredag betyder POP på Slakthuset! Ni kan förvänta er en svettig blandning som är svårt att...  Easter time & långhelg, and what better way to celebrate on Saturday than by going out and dancing ...  We have the honor of welcoming one of the most supported and best sold techno producers of this mome...
Link Description  Party · 887 people  Easter time & långhelg, and what better way to celebrate on Saturday than by going out and dancing to all your favorite Heavy Bass Music bangers! Free before 23:00 facebook.com/events/386658128854479/  Party · 449 people
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  EVENT_RSVP    EVENT_RSVP
Text Word Count 152  201  168
Like 0  2  25

Slakthuset Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Slakthuset Top 1 ads got 0 likes. Slakthuset uses a sentence with the finishing touch title: “POP / Långfredag!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Slakthuset shared 152 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Slakthuset should continue to optimize the ad content.

3.Slakthuset Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-17-2019-04-19  2019-04-17-2019-04-19  2019-04-13-2019-04-19
Landing Page Link  https://www.facebook.com/events/994670034075563/  https://www.facebook.com/slakthuset/photos/p.2165986686787903/2165986686787903/?type=3   https://www.facebook.com/175378582515400/posts/2160436737342898/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Slakthuset are successful.

Slakthuset Creative Analysis: 

Slakthuset placed a Image ad in 2019-04-17-2019-04-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Slakthuset Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sweden  Sweden  Sweden
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Slakthuset has the best conversion in Sweden, and can advertise more in Sweden in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Slakthuset Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-17-2019-04-19  2019-04-17-2019-04-19  2019-04-13-2019-04-19
During  3 days  3 days 7 days 
Like  0  2  25
Share  0  0  0
Comment  3  0  4

Advertising effectiveness is a direct manifestation of advertising. Slakthuset ‘s Top 1 ad received 0 likes, 0 shares, 3 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Slakthuset, helping Slakthuset to grasp the ad data more clearly.