Top Ads on Skyscanner

Skyscanner Background Introduction:

We're here to help every human lead a richer life through travel. Welcome to Official US Skyscanner Facebook family.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Skyscanner has been advertising and marketing on Facebook for many years. And Skyscanner has placed 229 of ads on the Facebook platform in the last month. In the past few years,Skyscanner has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Skyscanner on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Skyscanner. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Skyscanner.

BigSpy

1.Skyscanner Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Skyscanner  Skyscanner  Skyscanner
Page Categories  Brand  Brand  Brand
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Skyscanner Marketing Objectives Analysis: 

Skyscanner has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Skyscanner best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Skyscanner Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Faceți clic pe mai multe pentru a afla rețeta  Cukup tambahkan 2 tetes ... Faceți clic pe mai multe pentru a afla rețeta 
Ad Copy Text  Tensiunea arterială 145/80+ datorită vaselor de sânge înfundate. Bea...  Saya akan mengurangi gula darah Anda selamanya dalam 5 hari!  Tensiunea arterială 145/80+ datorită vaselor de sânge înfundate. Bea...
Link Description  Моментальный поиск авиабилетов, отелей и авто напрокат. Сравнивайте тысячи предложений на Skyscanner и выбирайте лучшее!  Моментальный поиск авиабилетов, отелей и авто напрокат. Сравнивайте тысячи предложений на Skyscanner и выбирайте лучшее!  Моментальный поиск авиабилетов, отелей и авто напрокат. Сравнивайте тысячи предложений на Skyscanner и выбирайте лучшее!
Website Link  hudah.website  yachri.website  hudah.website
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 76  60  76
Like 6  5  107

Skyscanner Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Skyscanner Top 1 ads got 6 likes. Skyscanner uses a sentence with the finishing touch title: “Faceți clic pe mai multe pentru a afla rețeta”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Skyscanner shared 76 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Skyscanner should continue to optimize the ad content.

3.Skyscanner Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-21-2020-03-21  2020-03-21-2020-03-21  2020-03-21-2020-03-21
Landing Page Link  https://www.skyscanner.ru/?fbclid=IwAR0m4CQJPBuWq8_xRQLKqxEAQT9aiv_MYFHzKpbYe5cb1kB9CWq3-jDHsxs  https://www.skyscanner.ru/?fbclid=IwAR0A113GoEvOEyFo9l4FEQsypZIbXBgkTJ9oxU4VLRHUqPzbhYWoP4rP3E0   https://www.skyscanner.ru/?fbclid=IwAR1E1P5iLJIuJZ0VY9JR74QKXKPfYAqR-oS1B-7tDNQb3WKLvHmU_q7nBdg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Skyscanner are successful.

Skyscanner Creative Analysis: 

Skyscanner placed a Image ad in 2020-03-21-2020-03-21, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Skyscanner Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Russian  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Skyscanner has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Skyscanner Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-21-2020-03-21  2020-03-21-2020-03-21  2020-03-21-2020-03-21
During  1 days  1 days 1 days 
Like  6  5  107
Share  2  1  24
Comment  6  0  37

Advertising effectiveness is a direct manifestation of advertising. Skyscanner ‘s Top 1 ad received 6 likes, 2 shares, 6 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Skyscanner, helping Skyscanner to grasp the ad data more clearly.