Top Ads on Skylum Software

Skylum Software Background Introduction:

Skylum Team works 24/7 to bring photographers the most innovative and powerful photography software for Mac, PC and Web.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Skylum Software has been advertising and marketing on Facebook for many years. And Skylum Software has placed 110 of ads on the Facebook platform in the last month. In the past few years,Skylum Software has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Skylum Software on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Skylum Software. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Skylum Software.

BigSpy

1.Skylum Software Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Skylum Software  Skylum Software  Skylum Software
Page Categories  Software Company  Software Company  Software Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Skylum Software Marketing Objectives Analysis: 

Skylum Software has been operating in Software Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Skylum Software best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Skylum Software Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Maak zomer foto's prachtig  Maak zomer foto's prachtig Maak zomer foto's prachtig 
Ad Copy Text  Begin je zomer met een hot sale! Sky packs, planet packs voor 50% korting.  Verspil geen minuut van deze zomer. Laat AI de fotobewerking overnemen terwijl je plezier hebt.  Begin je zomer met een hot sale! Sky packs, planet packs voor 50% korting.
Link Description  50% korting op de summer sale  50% korting op de summer sale  50% korting op de summer sale
Website Link  skylum.com  skylum.com  skylum.com
CTA  GET_OFFER  GET_OFFER  GET_OFFER
Text Word Count 74  95  74
Like 2  1  31

Skylum Software Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Skylum Software Top 1 ads got 2 likes. Skylum Software uses a sentence with the finishing touch title: “Maak zomer foto's prachtig”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Skylum Software shared 74 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Skylum Software should continue to optimize the ad content.

3.Skylum Software Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-12-2020-06-18  2020-06-11-2020-06-18  2020-06-12-2020-06-17
Landing Page Link  https://skylum.com/nl/checkout/luminar/summer-sale-2020-owner?utm_source=fb&utm_medium=sponsored&utm_campaign=Luminar_4_retargeting_summer_sale_own_nl&utm_term=L4_owners&utm_content=1_verical  https://skylum.com/nl/checkout/luminar/summer-sale-2020?utm_source=fb&utm_medium=sponsored&utm_campaign=Luminar_4_retargeting_summer_sale_nl&utm_term=All_visitors&utm_content=2_horizontal&fbclid=IwAR2FAyPkGwsGYIzKQC9UtpAdx4ef8AkpD_GP_qvYH9jB-8bPgU3vXhulUcg   https://skylum.com/nl/checkout/luminar/summer-sale-2020-owner?utm_source=fb&utm_medium=sponsored&utm_campaign=Luminar_4_retargeting_summer_sale_own_nl&utm_term=L4_owners&utm_content=2_verical&fbclid=IwAR0Io7quxW7Ndpy0bokpH4RnyYe_EcsfYtGPmQEZtcahMQBVC8X4L9bGV1k

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Skylum Software are successful.

Skylum Software Creative Analysis: 

Skylum Software placed a Image ad in 2020-06-12-2020-06-18, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Skylum Software Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Belgium  Belgium  Belgium
Language  Danish  Danish  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Skylum Software has the best conversion in Belgium, and can advertise more in Belgium in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Skylum Software Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-18  2020-06-11-2020-06-18  2020-06-12-2020-06-17
During  7 days  8 days 6 days 
Like  2  1  31
Share  1  0  3
Comment  2  0  1

Advertising effectiveness is a direct manifestation of advertising. Skylum Software ‘s Top 1 ad received 2 likes, 1 shares, 2 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Skylum Software, helping Skylum Software to grasp the ad data more clearly.