Top Ads on Skyeng: онлайн-школа английского языка

Skyeng: онлайн-школа английского языка Background Introduction:

Онлайн-школа английского языка нового поколения Skyeng. Учитесь с нами: http://skyeng.ru/go/study

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Skyeng: онлайн-школа английского языка has been advertising and marketing on Facebook for many years. And Skyeng: онлайн-школа английского языка has placed 94 of ads on the Facebook platform in the last month. In the past few years,Skyeng: онлайн-школа английского языка has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Skyeng: онлайн-школа английского языка on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Skyeng: онлайн-школа английского языка. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Skyeng: онлайн-школа английского языка.

BigSpy

1.Skyeng: онлайн-школа английского языка Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Skyeng: онлайн-школа английского языка  Skyeng: онлайн-школа английского языка  Skyeng: онлайн-школа английского языка
Page Categories  Language School  Language School  Language School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Skyeng: онлайн-школа английского языка Marketing Objectives Analysis: 

Skyeng: онлайн-школа английского языка has been operating in Language School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Skyeng: онлайн-школа английского языка best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Skyeng: онлайн-школа английского языка Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Обучайте сотрудников онлайн и без бюджета  Обучайте сотрудников онлайн и без бюджета Обучайте сотрудников онлайн и без бюджета 
Ad Copy Text  Все просто: расскажите коллегам о возможности изучать ...  Все просто: расскажите коллегам о возможности изучать ...  Все просто: расскажите коллегам о возможности изучать ...
Link Description  N/A  N/A  N/A
Website Link  corporate.skyeng.ru  corporate.skyeng.ru  corporate.skyeng.ru
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 437  437  437
Like 14  0  2

Skyeng: онлайн-школа английского языка Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Skyeng: онлайн-школа английского языка Top 1 ads got 14 likes. Skyeng: онлайн-школа английского языка uses a sentence with the finishing touch title: “Обучайте сотрудников онлайн и без бюджета”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Skyeng: онлайн-школа английского языка shared 437 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Skyeng: онлайн-школа английского языка should continue to optimize the ad content.

3.Skyeng: онлайн-школа английского языка Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-07-2020-06-12  2020-06-09-2020-06-10  2020-06-07-2020-06-09
Landing Page Link  https://corporate.skyeng.ru/loyalty/  https://corporate.skyeng.ru/loyalty/?utm_source=fbig_ep&utm_medium=cpc&utm_campaign=corporate_skyeng_interesting_bel&utm_content=23844760922460481_Facebook_Mobile_Feed   https://corporate.skyeng.ru/loyalty/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Skyeng: онлайн-школа английского языка are successful.

Skyeng: онлайн-школа английского языка Creative Analysis: 

Skyeng: онлайн-школа английского языка placed a Image ad in 2020-06-07-2020-06-12, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Skyeng: онлайн-школа английского языка Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Belarus  Belarus  Belarus
Language  Russian  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Skyeng: онлайн-школа английского языка has the best conversion in Belarus, and can advertise more in Belarus in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Skyeng: онлайн-школа английского языка Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-12  2020-06-09-2020-06-10  2020-06-07-2020-06-09
During  6 days  2 days 3 days 
Like  14  0  2
Share  3  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Skyeng: онлайн-школа английского языка ‘s Top 1 ad received 14 likes, 3 shares, 1 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Skyeng: онлайн-школа английского языка, helping Skyeng: онлайн-школа английского языка to grasp the ad data more clearly.