Top Ads on Sky Sports
Sky Sports Background Introduction:
For 25 years the home of sport
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Sky Sports has been advertising and marketing on Facebook for many years. And Sky Sports has placed 254 of ads on the Facebook platform in the last month. In the past few years,Sky Sports has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Sky Sports on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sky Sports. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sky Sports.
1.Sky Sports Top 3 Ads Basic Understanding
|Name||Sky Sports||Sky Sports||Sky Sports|
|Page Categories||TV Channel||TV Channel||TV Channel|
Sky Sports Marketing Objectives Analysis:
Sky Sports has been operating in TV Channel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sky Sports best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Sky Sports Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Portrait Artist of the Week||Sky TV & Netflix. All in one place. Easy||Sky TV|
|Ad Copy Text||Are you ready to paint along this Sunday for the last in this series of #PAOTW? This week join artis...||Yep, it’s that good. Sky TV & Netflix. All in one place on Sky Q. Easy.||Dazzling entertainment. Sky TV & Netflix. All in one place on Sky Q. Easy.|
|Text Word Count||183||73||74|
Sky Sports Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Sky Sports Top 1 ads got 48 likes. Sky Sports uses a sentence with the finishing touch title: “Portrait Artist of the Week”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Sky Sports shared 183 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sky Sports should continue to optimize the ad content.
3.Sky Sports Top 3 Ads Creative Selection
|Landing Page Link||https://www.sky.com/watch?fbclid=IwAR31ehFGHmFuLxLmgRCUjK_lNuAcsvhgFN3w7mItj_SyJGZyuMQJ3szWP4o||https://www.sky.com/shop/tv?fbclid=IwAR1M6Pa3mvlyp2wDqRJ41ttbkhZHruhpPDQk6op85cgo6F9C_-HkVfkDdRc||https://www.sky.com/shop/tv|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sky Sports are successful.
Sky Sports Creative Analysis:
Sky Sports placed a Carousel ad in 2020-06-17-2020-06-19, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Sky Sports Top 3 Ads Audience Analysis:
|Country||South Africa||Romania||United States,Romania|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Sky Sports has the best conversion in South Africa, and can advertise more in South Africa in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Sky Sports Top 3 Ads Performance Display
|During||3 days||12 days||44 days|
Advertising effectiveness is a direct manifestation of advertising. Sky Sports ‘s Top 1 ad received 48 likes, 1 shares, 4 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sky Sports, helping Sky Sports to grasp the ad data more clearly.