Top Ads on Sky One

Sky One Background Introduction:

The UK's most popular entertainment channel! Follow us on Twitter http://twitter.com/sky1

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sky One has been advertising and marketing on Facebook for many years. And Sky One has placed 525 of ads on the Facebook platform in the last month. In the past few years,Sky One has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sky One on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sky One. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sky One.

BigSpy

1.Sky One Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sky One  Sky One  Sky One
Page Categories  TV Channel  TV Channel  TV Channel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sky One Marketing Objectives Analysis: 

Sky One has been operating in TV Channel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sky One best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sky One Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Portrait Artist of the Week  Sky TV & Netflix. All in one place. Easy Sky TV 
Ad Copy Text  Are you ready to paint along this Sunday for the last in this series of #PAOTW? This week join artis...  Yep, it’s that good. Sky TV & Netflix. All in one place on Sky Q. Easy.  Dazzling entertainment. Sky TV & Netflix. All in one place on Sky Q. Easy.
Link Description  N/A  N/A  N/A
Website Link  www.sky.com  www.sky.com  www.sky.com
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 183  73  74
Like 48  198  71

Sky One Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sky One Top 1 ads got 48 likes. Sky One uses a sentence with the finishing touch title: “Portrait Artist of the Week”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sky One shared 183 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sky One should continue to optimize the ad content.

3.Sky One Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-06-17-2020-06-19  2020-06-08-2020-06-19  2020-05-07-2020-06-19
Landing Page Link  https://www.sky.com/watch?fbclid=IwAR31ehFGHmFuLxLmgRCUjK_lNuAcsvhgFN3w7mItj_SyJGZyuMQJ3szWP4o  https://www.sky.com/shop/tv?fbclid=IwAR1M6Pa3mvlyp2wDqRJ41ttbkhZHruhpPDQk6op85cgo6F9C_-HkVfkDdRc   https://www.sky.com/shop/tv

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sky One are successful.

Sky One Creative Analysis: 

Sky One placed a Carousel ad in 2020-06-17-2020-06-19, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sky One Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  Romania  United States,Romania
Language  English  English  Czech

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sky One has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sky One Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-08-2020-06-19  2020-05-07-2020-06-19
During  3 days  12 days 44 days 
Like  48  198  71
Share  1  9  0
Comment  4  22  8

Advertising effectiveness is a direct manifestation of advertising. Sky One ‘s Top 1 ad received 48 likes, 1 shares, 4 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sky One, helping Sky One to grasp the ad data more clearly.