Top Ads on Skout's Honor

Skout's Honor Background Introduction:

Environmentally and socially-conscious household cleaning and grooming products for pets. Feeding animals in need with every bottle sold!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Skout's Honor has been advertising and marketing on Facebook for many years. And Skout's Honor has placed 67 of ads on the Facebook platform in the last month. In the past few years,Skout's Honor has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Skout's Honor on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Skout's Honor. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Skout's Honor.

BigSpy

1.Skout's Honor Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Skout's Honor  Skout's Honor  Skout's Honor
Page Categories  Pet Supplies  Pet Supplies  Pet Supplies
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Skout's Honor Marketing Objectives Analysis: 

Skout's Honor has been operating in Pet Supplies for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Skout's Honor best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Skout's Honor Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Love in a bottle!  Skout's Honor The ONLY thing that has worked! 
Ad Copy Text  Ever feel like you’re on a constant cycle of ‘treat & repeat’ when it comes to managing your p...  no setting  no setting
Link Description  N/A  N/A  Skin problem cleared in a week
Website Link  www.skoutshonor.com  www.skoutshonor.com  www.skoutshonor.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 628  0  0
Like 7096  0  0

Skout's Honor Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Skout's Honor Top 1 ads got 7096 likes. Skout's Honor uses a sentence with the finishing touch title: “Love in a bottle! ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Skout's Honor shared 628 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Skout's Honor should continue to optimize the ad content.

3.Skout's Honor Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-01-27-2020-06-16  2020-04-21-2020-06-10  2020-05-14-2020-06-10
Landing Page Link  https://www.skoutshonor.com/collections/pet-grooming-dog-cat?utm_source=facebook&utm_medium=paidsocial&utm_campaign=23845212387780075&utm_content=23845388752560075&hsa_acc=321950968738579&hsa_cam=23845212387780075&hsa_grp=23845388752550075&hsa_ad=23845388752560075&hsa_src=fb&hsa_net=facebook&hsa_ver=3  https://www.skoutshonor.com/collections/pet-grooming-dog-cat   https://www.skoutshonor.com/collections/pet-grooming-dog-cat

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Skout's Honor are successful.

Skout's Honor Creative Analysis: 

Skout's Honor placed a Video ad in 2020-01-27-2020-06-16, and got 7096 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Skout's Honor Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  Swedish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Skout's Honor has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Skout's Honor Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-27-2020-06-16  2020-04-21-2020-06-10  2020-05-14-2020-06-10
During  142 days  51 days 28 days 
Like  7096  0  0
Share  1728  0  0
Comment  1325  0  0

Advertising effectiveness is a direct manifestation of advertising. Skout's Honor ‘s Top 1 ad received 7096 likes, 1728 shares, 1325 comments in just 142 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Skout's Honor, helping Skout's Honor to grasp the ad data more clearly.