Top Ads on SkipTheDishes

SkipTheDishes Background Introduction:

SkipTheDishes is North America's fastest growing delivery network. We connect hungry people with restaurants and local Food Couriers.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SkipTheDishes has been advertising and marketing on Facebook for many years. And SkipTheDishes has placed 351 of ads on the Facebook platform in the last month. In the past few years,SkipTheDishes has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SkipTheDishes on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SkipTheDishes. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SkipTheDishes.

BigSpy

1.SkipTheDishes Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SkipTheDishes  SkipTheDishes  SkipTheDishes
Page Categories  Food Delivery Service  Food Delivery Service  Food Delivery Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SkipTheDishes Marketing Objectives Analysis: 

SkipTheDishes has been operating in Food Delivery Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SkipTheDishes best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SkipTheDishes Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Order Earls With Your Friends. Hold The Delivery Fees.  Order Earls With Your Friends. Hold The Delivery Fees. N/A 
Ad Copy Text  Curl up with the comfort food you’re craving. Download the app or visit SkipTheDishes.com and get...  From breakfast at your desk to brunch in your bed, the options are endless.  Sometimes you need to indulge — and that’s okay. Whatever you’re craving, you can get it deli...
Link Description  Visit SkipTheDishes.com or download the app today!  Visit SkipTheDishes.com or download the app today!  Get the food you want delivered, fast. Order food delivery & take out from the best restaurants near you. Skip has 16,000 restaurants Nationwide. Order Now.
Website Link  www.skipthedishes.com  www.skipthedishes.com  www.skipthedishes.com
CTA  LEARN_MORE  ORDER_NOW  ORDER_NOW
Text Word Count 130  75  142
Like 2024  2181  67

SkipTheDishes Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SkipTheDishes Top 1 ads got 2024 likes. SkipTheDishes uses a sentence with the finishing touch title: “Order Earls With Your Friends. Hold The Delivery Fees.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SkipTheDishes shared 130 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SkipTheDishes should continue to optimize the ad content.

3.SkipTheDishes Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2018-10-15-2020-06-18  2018-11-09-2020-06-18  2019-11-18-2020-06-18
Landing Page Link  https://www.skipthedishes.com/  https://www.skipthedishes.com/   https://www.skipthedishes.com/?utm_source=facebook&utm_campaign=EN+December+OV+%7C+Catalog+Sales&utm_medium=cpc&utm_term=EN+December+OV+%7C+Catalog+Sales+%7C+All+%7C+Guilty+Pleasures+%7C+NN&utm_content=EN+December+OV+%7C+Catalog+Sales+%7C+All+%7C+Guilty+Pleasures+%7C+NN+%7C+Feed

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SkipTheDishes are successful.

SkipTheDishes Creative Analysis: 

SkipTheDishes placed a Carousel ad in 2018-10-15-2020-06-18, and got 2024 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SkipTheDishes Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SkipTheDishes has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SkipTheDishes Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-10-15-2020-06-18  2018-11-09-2020-06-18  2019-11-18-2020-06-18
During  613 days  588 days 214 days 
Like  2024  2181  67
Share  95  141  2
Comment  194  256  0

Advertising effectiveness is a direct manifestation of advertising. SkipTheDishes ‘s Top 1 ad received 2024 likes, 95 shares, 194 comments in just 613 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SkipTheDishes, helping SkipTheDishes to grasp the ad data more clearly.