Top Ads on SkinStation

SkinStation Background Introduction:

The Philippines' leading skin clinic, the #1 in painless diode laser hair removal (LHR) with over 70 diode laser equipment & over 150,000 patients treated.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SkinStation has been advertising and marketing on Facebook for many years. And SkinStation has placed 123 of ads on the Facebook platform in the last month. In the past few years,SkinStation has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SkinStation on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SkinStation. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SkinStation.

BigSpy

1.SkinStation Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SkinStation  SkinStation  SkinStation
Page Categories  Skin Care Service  Skin Care Service  Skin Care Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SkinStation Marketing Objectives Analysis: 

SkinStation has been operating in Skin Care Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SkinStation best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SkinStation Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SkinStation  SkinStation SkinStation 
Ad Copy Text  FLU VACCINATION FluQuadri by Sanofi. Quadrivalent Influenza Vaccine Types A & B Subvirion. 2020 For...  FREEDOM from UNWANTED HAIR! DIODE LASER for UNDERARMS • P5K for 8 sessions Painless Diode Laser ...  LAST FEW DAYS. HURRY!!! Until JUNE 10 only! AVAILABLE ONLINE FOR REDEMPTION AT ALL BRANCHES. SHOP ...
Link Description  FLU VACCINATION FluQuadri by Sanofi. Quadrivalent Influenza Vaccine Types A & B Subvirion. 2020 Formula. P1500 (Discounted Price) For 18 years old and above. Doctor's appointment required. Please signify your interest by sending an email to info@skinstation.ph.  FREEDOM from UNWANTED HAIR! DIODE LASER for UNDERARMS • P5K for 8 sessions Painless Diode Laser for Underarms, Plus FREE 1 session Intensive UA Whitening (SAVE P8.2K!) SHOP ONLINE NOW: bit.ly/SkinStationPH Diode Laser is the GOLD STANDARD in laser hair removal and is now made SAFER and VIRTUALLY PAINLESS with the new Super Hair Removal (SHR) technology. Available online and at all SkinStation, DERMAX & Blushing Beauty branches until JUNE 18 ONLY! Check out the list of our open clinics here: https://bit.ly/SkinStationBranches  LAST FEW DAYS. HURRY!!! Until JUNE 10 only! AVAILABLE ONLINE FOR REDEMPTION AT ALL BRANCHES. SHOP NOW | bit.ly/SkinStationPH 8 + 1 Diode Underarms at P5K (SAVE P8.5K!) AxiLight Laser • 5 + 1 session | P7,000 (SAVE P!7K!) • 10 + 2 sessions | P12,000 (SAVE P36K!) IV Glutathione with Vit C • 5 + 1 session | P5,000 (SAVE P7K!) • 10 + 2 sessions | P10,000 (SAVE P12K!) Diode Brazilian • 4 sessions | P6,500 {SAVE P7.5K!) • 8 sessions | P12,000 (SAVE P16K!) Buy 3 DERMAX, Blushing Beauty & Pure Bliss products and get the lowest-priced item at ONE PESO! Catch these exclusive treats in SkinStation, DERMAX & Blushing Beauty branches. Check out the list of our open clinics here: https://bit.ly/SkinStationBranches AVAILABLE ONLINE FOR REDEMPTION AT ALL BRANCHES. SHOP NOW | bit.ly/SkinStationPH
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      MESSAGE_PAGE
Text Word Count 263  537  813
Like 1389  5060  847

SkinStation Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SkinStation Top 1 ads got 1389 likes. SkinStation uses a sentence with the finishing touch title: “SkinStation”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SkinStation shared 263 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SkinStation should continue to optimize the ad content.

3.SkinStation Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-05-2020-06-14  2020-06-11-2020-06-12  2020-06-07-2020-06-09
Landing Page Link  https://www.facebook.com/skinstationph/?refid=28&_ft_=adid.23845346345910119:qid.6837616167842375206:mf_story_key.-6566969220740782863:is_sponsored.1:ei.AI@AQLuwn0lAtJw22iasZA1U5boI9RPjItMNQiUu1T3oTpT4CoKskiEw4bUhERRWHFFzKYMNcuaXwbNzvSgivUIFgO7:top_level_post_id.3481754968518733:content_owner_id_new.132073186820278:page_id.132073186820278:src.22:photo_id.3481754928518737:story_location.5:story_attachment_style.photo:view_time.1592006228:filter.h_nor:tds_flgs.3:actrs.132073186820278:page_insights.%7B%22132073186820278%22:%7B%22page_id%22:132073186820278,%22page_id_type%22:%22page%22,%22actor_id%22:132073186820278,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591538481,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3481754968518733%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:132073186820278,%22page_id%22:132073186820278,%22post_id%22:3481754968518733,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R  https://www.facebook.com/skinstationph/photos/a.714907515203506/3496492303711666/?type=3   https://www.facebook.com/132073186820278/posts/3487740791253484/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SkinStation are successful.

SkinStation Creative Analysis: 

SkinStation placed a Image ad in 2020-06-05-2020-06-14, and got 1389 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SkinStation Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SkinStation has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SkinStation Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-14  2020-06-11-2020-06-12  2020-06-07-2020-06-09
During  10 days  2 days 3 days 
Like  1389  5060  847
Share  101  13  24
Comment  96  11  141

Advertising effectiveness is a direct manifestation of advertising. SkinStation ‘s Top 1 ad received 1389 likes, 101 shares, 96 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SkinStation, helping SkinStation to grasp the ad data more clearly.