Top Ads on Skillz
Skillz Background Introduction:
Skillz is the worldwide leader in mobile eSports!
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Skillz has been advertising and marketing on Facebook for many years. And Skillz has placed 562 of ads on the Facebook platform in the last month. In the past few years,Skillz has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Skillz on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Skillz. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Skillz.
1.Skillz Top 3 Ads Basic Understanding
|Page Categories||Company||Video Game||Video Game|
Skillz Marketing Objectives Analysis:
Skillz has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Skillz best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Skillz Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Play Solitaire for Cash and Prizes!||Block Blitz: Skillz Puzzle Fun||Free Fun Fantastic Games|
|Ad Copy Text||Let's be honest. You probably won't win $52,312 like Mike C. But you could win something! Just ask...||no setting||no setting|
|Text Word Count||212||0||0|
Skillz Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Skillz Top 1 ads got 3 likes. Skillz uses a sentence with the finishing touch title: “Play Solitaire for Cash and Prizes!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Skillz shared 212 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Skillz should continue to optimize the ad content.
3.Skillz Top 3 Ads Creative Selection
|Landing Page Link||https://itunes.apple.com/app/id1114214294||https://itunes.apple.com/app/id1200942200||http://itunes.apple.com/app/id1200942200|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Skillz are successful.
Skillz Creative Analysis:
Skillz placed a Video ad in 2020-05-11-2020-06-18, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Skillz Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Skillz has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Skillz Top 3 Ads Performance Display
|During||39 days||519 days||519 days|
Advertising effectiveness is a direct manifestation of advertising. Skillz ‘s Top 1 ad received 3 likes, 1 shares, 0 comments in just 39 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Skillz, helping Skillz to grasp the ad data more clearly.