Top Ads on Ski Ishockey

Ski Ishockey Background Introduction:

Ski IL Ishockey ble grunnlagt i 1980. Ishallen stod ferdig i 1987 og ga klubben muligheter til en bred og langsiktig ungdomssatsing. Ski IL Ishockey har i dag lag fra Old Boys (Farmers) og helt ned til U7 gutter og U8-U10 jenter, og er en klubb i vekst.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ski Ishockey has been advertising and marketing on Facebook for many years. And Ski Ishockey has placed 1 of ads on the Facebook platform in the last month. In the past few years,Ski Ishockey has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ski Ishockey on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ski Ishockey. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ski Ishockey.

BigSpy

1.Ski Ishockey Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ski Ishockey  Ski Ishockey  Ski Ishockey
Page Categories  Hockey Arena  -  -
Marketing Objectives Other  -  -
ECommerce Softwares  N/A  -  -

Ski Ishockey Marketing Objectives Analysis: 

Ski Ishockey has been operating in Hockey Arena for many years. The marketing objectives it uses most when placing Facebook ads are Other, -, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ski Ishockey best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ski Ishockey Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Skøyte- og hockeyskolen - vinteren 2020  -
Ad Copy Text  Fikk barnet ditt skøyter til jul? Hvis ikke kan dere låne av oss. For nå er det igjen klart for s...  -  -
Link Description  https://docs.google.com/forms/d/1hOVe2AHos5ou1GCDNXN5yvSgEJjjnCAnnW9Lsv8qzYg/viewform?edit_requested=true  -  -
Website Link  docs.google.com  -  -
CTA  BUY_TICKETS  -  -
Text Word Count 124  -  -
Like 11  -  -

Ski Ishockey Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ski Ishockey Top 1 ads got 11 likes. Ski Ishockey uses a sentence with the finishing touch title: “Skøyte- og hockeyskolen - vinteren 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ski Ishockey shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BUY_TICKETS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ski Ishockey should continue to optimize the ad content.

3.Ski Ishockey Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  -  -
Ad Time   2019-12-21-2019-12-24  -  -
Landing Page Link  https://docs.google.com/forms/d/1hOVe2AHos5ou1GCDNXN5yvSgEJjjnCAnnW9Lsv8qzYg/viewform?edit_requested=true  -   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ski Ishockey are successful.

Ski Ishockey Creative Analysis: 

Ski Ishockey placed a Image ad in 2019-12-21-2019-12-24, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ski Ishockey Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  -  -
Language  French  -  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ski Ishockey has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ski Ishockey Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-21-2019-12-24  -  -
During  4 days  -
Like  11  -  -
Share  0  -  -
Comment  0  -  -

Advertising effectiveness is a direct manifestation of advertising. Ski Ishockey ‘s Top 1 ad received 11 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ski Ishockey, helping Ski Ishockey to grasp the ad data more clearly.