Top Ads on Skånetrafiken
Skånetrafiken Background Introduction:
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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Skånetrafiken has been advertising and marketing on Facebook for many years. And Skånetrafiken has placed 44 of ads on the Facebook platform in the last month. In the past few years,Skånetrafiken has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Skånetrafiken on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Skånetrafiken. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Skånetrafiken.
1.Skånetrafiken Top 3 Ads Basic Understanding
|Page Categories||Travel & Transportation||Travel & Transportation||Travel & Transportation|
Skånetrafiken Marketing Objectives Analysis:
Skånetrafiken has been operating in Travel & Transportation for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Skånetrafiken best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Skånetrafiken Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Ta hand om varandra||Sök resa||Sök resa|
|Ad Copy Text||Sommarbiljetten finns för dig som behöver resa i sommar ☀️||Vi hjälper dig med vardagspusslet. I appen lånar du enkelt ut ditt månadskort till barnen. Då å...||Vi hjälper dig med vardagspusslet. I appen lånar du enkelt ut ditt månadskort till barnen. Då å...|
|Text Word Count||64||190||190|
Skånetrafiken Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Skånetrafiken Top 1 ads got 108 likes. Skånetrafiken uses a sentence with the finishing touch title: “Ta hand om varandra”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Skånetrafiken shared 64 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Skånetrafiken should continue to optimize the ad content.
3.Skånetrafiken Top 3 Ads Creative Selection
|Landing Page Link||https://www.skanetrafiken.se/aktuellt/sommarbiljetten/||https://www.skanetrafiken.se/sok-resa/||https://www.skanetrafiken.se/sok-resa/?fbclid=IwAR1hOo5io5a9zMMS9Yf3Vx0Nv0W7TGsfkvwysLqc6JLBw9nWKDK-htzOXGM|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Skånetrafiken are successful.
Skånetrafiken Creative Analysis:
Skånetrafiken placed a Video ad in 2020-06-09-2020-06-13, and got 108 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Skånetrafiken Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Skånetrafiken has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Skånetrafiken Top 3 Ads Performance Display
|During||5 days||6 days||8 days|
Advertising effectiveness is a direct manifestation of advertising. Skånetrafiken ‘s Top 1 ad received 108 likes, 11 shares, 16 comments in just 5 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Skånetrafiken, helping Skånetrafiken to grasp the ad data more clearly.