Top Ads on Skånes Djurpark

Skånes Djurpark Background Introduction:

Skånes Djurparks officiella facebooksida.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Skånes Djurpark has been advertising and marketing on Facebook for many years. And Skånes Djurpark has placed 14 of ads on the Facebook platform in the last month. In the past few years,Skånes Djurpark has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Skånes Djurpark on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Skånes Djurpark. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Skånes Djurpark.


1.Skånes Djurpark Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Skånes Djurpark  Skånes Djurpark  Skånes Djurpark
Page Categories  Petting Zoo  Petting Zoo  Petting Zoo
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Skånes Djurpark Marketing Objectives Analysis: 

Skånes Djurpark has been operating in Petting Zoo for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Skånes Djurpark best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Skånes Djurpark Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Övernattningspaket från 832 kr/person  Skånes Djurpark Skånes Djurpark 
Ad Copy Text  Somna till vargarnas yl, möt djuren i skymningen och laga mat under bar himmel tillsammans Boka Ca...  Upptäck våra vilda upplevelser hela säsongen! Köp din nyckel till parken och njut av obegränsat...  Vet du att det finns en magisk tältby mitt i djurparkens djupa skog? Stanna kvar när mörkret fa...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 158  130  641
Like 174  46  79

Skånes Djurpark Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Skånes Djurpark Top 1 ads got 174 likes. Skånes Djurpark uses a sentence with the finishing touch title: “Övernattningspaket från 832 kr/person”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Skånes Djurpark shared 158 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Skånes Djurpark should continue to optimize the ad content.

3.Skånes Djurpark Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-05-14-2020-05-17  2019-03-17-2019-05-07  2019-05-02-2019-05-07
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Skånes Djurpark are successful.

Skånes Djurpark Creative Analysis: 

Skånes Djurpark placed a Video ad in 2020-05-14-2020-05-17, and got 174 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Skånes Djurpark Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sweden  Sweden  Sweden
Language  Swedish  Swedish  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Skånes Djurpark has the best conversion in Sweden, and can advertise more in Sweden in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Skånes Djurpark Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-05-17  2019-03-17-2019-05-07  2019-05-02-2019-05-07
During  4 days  52 days 6 days 
Like  174  46  79
Share  18  4  9
Comment  36  3  22

Advertising effectiveness is a direct manifestation of advertising. Skånes Djurpark ‘s Top 1 ad received 174 likes, 18 shares, 36 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Skånes Djurpark, helping Skånes Djurpark to grasp the ad data more clearly.