Top Ads on Sjóvá

Sjóvá Background Introduction:

Sjóvá veitir viðskiptavinum sínum alhliða tryggingaþjónustu, hvort sem um er að ræða einstaklinga eða fyrirtæki.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sjóvá has been advertising and marketing on Facebook for many years. And Sjóvá has placed 78 of ads on the Facebook platform in the last month. In the past few years,Sjóvá has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sjóvá on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sjóvá. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sjóvá.

BigSpy

1.Sjóvá Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sjóvá  Sjóvá  Sjóvá
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sjóvá Marketing Objectives Analysis: 

Sjóvá has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sjóvá best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sjóvá Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sjóvá Kvennahlaup ÍSÍ  Sjóvá Kvennahlaup ÍSÍ Sjóvá Kvennahlaup ÍSÍ 2020 
Ad Copy Text  Hlaupum saman 13. júní. Smelltu hér, kauptu þinn bol og skráðu þig í Sjóvá Kvennahlaup ÍS...  Hlaupið verður frá íþróttamiðstöð Kirkjubæjarklausturs klukkan 11:00 þann 13. júní Sme...  Hlaupið verður frá íþróttamiðstöð Kirkjubæjarklausturs klukkan 11:00 þann 13. júní Sme...
Link Description  N/A  N/A  Smelltu hér, keyptu þinn bol og skráðu þig í Sjóvá Kvennahlaup ÍSÍ.
Website Link  www.sjova.is  www.sjova.is  www.sjova.is
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 103  168  168
Like 22  20  7

Sjóvá Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sjóvá Top 1 ads got 22 likes. Sjóvá uses a sentence with the finishing touch title: “Sjóvá Kvennahlaup ÍSÍ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sjóvá shared 103 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sjóvá should continue to optimize the ad content.

3.Sjóvá Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-03-2020-06-13  2020-06-02-2020-06-12  2020-06-02-2020-06-12
Landing Page Link  https://www.sjova.is/um-okkur/markadsmal/sjova-kvennahlaup-isi/?utm_source=Facebook&utm_medium=cpc&utm_campaign=Kvennahlaup-2020&fbclid=IwAR25dsBHSXvA1gKJ2Amv9E5w0ET4KvXLQ-cdiYcTAhaBqAmkMTP6UJPeTUg  https://www.sjova.is/um-okkur/markadsmal/sjova-kvennahlaup-isi/?utm_source=Facebook&utm_medium=cpc&utm_campaign=Kvennahlaup-2020   https://www.sjova.is/um-okkur/markadsmal/sjova-kvennahlaup-isi/?utm_source=Facebook&utm_medium=cpc&utm_campaign=Kvennahlaup-2020

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sjóvá are successful.

Sjóvá Creative Analysis: 

Sjóvá placed a Carousel ad in 2020-06-03-2020-06-13, and got 22 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sjóvá Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Iceland  Iceland
Language  Slovak  Slovak  Slovak

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sjóvá has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sjóvá Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-13  2020-06-02-2020-06-12  2020-06-02-2020-06-12
During  11 days  11 days 11 days 
Like  22  20  7
Share  0  4  3
Comment  2  2  0

Advertising effectiveness is a direct manifestation of advertising. Sjóvá ‘s Top 1 ad received 22 likes, 0 shares, 2 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sjóvá, helping Sjóvá to grasp the ad data more clearly.