Top Ads on Sitel

Sitel Background Introduction:

We are Sitel, one of the world’s leading outsourcing providers of customer experience management.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sitel has been advertising and marketing on Facebook for many years. And Sitel has placed 314 of ads on the Facebook platform in the last month. In the past few years,Sitel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sitel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sitel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sitel.

BigSpy

1.Sitel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sitel  Sitel  Sitel
Page Categories  Telecommunication Company  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sitel Marketing Objectives Analysis: 

Sitel has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sitel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sitel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sitel empleos en Panama  Sitel Sitel empleos en Panama 
Ad Copy Text  Work from home as a customer care representative. You got the home, We got the job! Join the top rat...  Work from home opportunities. Apply online https://bit.ly/3dSHlS4  Work from home as a customer care representative. You got the home, We got the job! Join the top rat...
Link Description  Sitel Panama  N/A  Sitel Panama
Website Link  empleos.sitel.com  bit.ly  empleos.sitel.com
CTA  LEARN_MORE  LEARN_MORE  SIGN_UP
Text Word Count 325  65  325
Like 48  61  58

Sitel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sitel Top 1 ads got 48 likes. Sitel uses a sentence with the finishing touch title: “Sitel empleos en Panama”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sitel shared 325 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sitel should continue to optimize the ad content.

3.Sitel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-05-19-2020-06-20  2020-04-13-2020-06-20  2020-05-19-2020-06-20
Landing Page Link  https://empleos.sitel.com/panama?utm_medium=Paid&utm_source=Facebook&utm_campaign=SoMeRecruitment&utm_content=FB_PonesLaCasa_2_ENG&fbclid=IwAR00qLD5Wnos9yE7XA3SH7FA6y85euMlaAKhMRD24Z1jjwMgDWhAQ292Jz4  https://empleos.sitel.com/panama?utm_medium=Paid&utm_source=Facebook&utm_campaign=SoMeRecruitment&utm_content=FB_PAN_OnlineProcess_2&fbclid=IwAR1BV1abKJu-C5T4tQepZhTzfRBsCvS9DxmnhhOnioReSLk3dz7NK-GOvNc   https://empleos.sitel.com/panama?utm_medium=Paid&utm_source=Facebook&utm_campaign=SoMeRecruitment&utm_content=FB_PonesLaCasa_1_ENG&fbclid=IwAR07a0OKYfYcSxD9tr9Q-UJ70HI69zcLrcdtJcqbjSDCGXhO0PqMk9yhGnY

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sitel are successful.

Sitel Creative Analysis: 

Sitel placed a Image ad in 2020-05-19-2020-06-20, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sitel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Panama  Panama  Panama
Language  Filipino  German  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sitel has the best conversion in Panama, and can advertise more in Panama in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sitel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-20  2020-04-13-2020-06-20  2020-05-19-2020-06-20
During  33 days  69 days 33 days 
Like  48  61  58
Share  6  9  2
Comment  5  1  7

Advertising effectiveness is a direct manifestation of advertising. Sitel ‘s Top 1 ad received 48 likes, 6 shares, 5 comments in just 33 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sitel, helping Sitel to grasp the ad data more clearly.