Top Ads on SiriusXM Canada

SiriusXM Canada Background Introduction:

Commercial-free music, plus the news, talk and sports you love.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SiriusXM Canada has been advertising and marketing on Facebook for many years. And SiriusXM Canada has placed 102 of ads on the Facebook platform in the last month. In the past few years,SiriusXM Canada has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SiriusXM Canada on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SiriusXM Canada. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SiriusXM Canada.

BigSpy

1.SiriusXM Canada Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SiriusXM Canada  SiriusXM Canada  SiriusXM Canada
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SiriusXM Canada Marketing Objectives Analysis: 

SiriusXM Canada has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SiriusXM Canada best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SiriusXM Canada Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Start Streaming  Start Listening Start Streaming 
Ad Copy Text  Stream SXM free for 4 months on your favourite device at home. Enjoy over 300 channels of news, talk...  Stream SiriusXM FREE for 4 months online and on the app. Listen to 300+ channels of news, talk, come...  Stream SXM free for 4 months on your favourite device at home. Enjoy over 300 channels of news, talk...
Link Description  See offer details.  See offer details.  See offer details.
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SIGN_UP  LISTEN_NOW  SIGN_UP
Text Word Count 125  119  125
Like 215  482  4

SiriusXM Canada Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SiriusXM Canada Top 1 ads got 215 likes. SiriusXM Canada uses a sentence with the finishing touch title: “Start Streaming”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SiriusXM Canada shared 125 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SiriusXM Canada should continue to optimize the ad content.

3.SiriusXM Canada Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-07-2020-06-20  2020-06-01-2020-06-19  2020-06-08-2020-06-11
Landing Page Link  https://care.siriusxm.ca/sirpromoplanselection_view.action?programCode=CATESSRTP4MOFREE&langpref=en?utm_campaign=SXM_NA_BAU&utm_source=2020-05_SXIRESS-4-mo-for-000_ca-en-me-catessrtp4mofreefbig-prospecting-howdoes-static&utm_medium=Social-Paid  https://care.siriusxm.ca/sirpromoplanselection_view.action?programCode=CATESSRTP4MOFREE&langpref=en?utm_campaign=SXM_NA_BAU&utm_source=2020-05_SXIRESS-4-mo-for-000_ca-en-me-catessrtp4mofreefbig-prospecting-bestthing&utm_medium=Social-Paid   https://ad.doubleclick.net/ddm/trackclk/N5780.3132092SOCIETYME/B24229298.274387317;dc_trk_aid=468879027;dc_trk_cid=132982880;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR0ayHXa9z2t3Tg3c1N6hJ0qR9W80M4g_YEh0g45-tbnuabEn3dcYUiqAz4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SiriusXM Canada are successful.

SiriusXM Canada Creative Analysis: 

SiriusXM Canada placed a Image ad in 2020-06-07-2020-06-20, and got 215 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SiriusXM Canada Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SiriusXM Canada has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SiriusXM Canada Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-20  2020-06-01-2020-06-19  2020-06-08-2020-06-11
During  14 days  19 days 4 days 
Like  215  482  4
Share  56  158  0
Comment  122  326  1

Advertising effectiveness is a direct manifestation of advertising. SiriusXM Canada ‘s Top 1 ad received 215 likes, 56 shares, 122 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SiriusXM Canada, helping SiriusXM Canada to grasp the ad data more clearly.