Top Ads on Singtel

Singtel Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Singtel has been advertising and marketing on Facebook for many years. And Singtel has placed 559 of ads on the Facebook platform in the last month. In the past few years,Singtel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Singtel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Singtel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Singtel.

BigSpy

1.Singtel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Singtel  Singtel  Singtel
Page Categories  Telecommunication Company  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Singtel Marketing Objectives Analysis: 

Singtel has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Singtel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Singtel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Use promo BINGE50.  7 days of Premier League for $19.90! 7 days of Premier League for $19.90! 
Ad Copy Text  [Father’s Day Sale!] Celebrate your lifelong connection with dad with 50 GB, 500 SMS and 500 min f...  This could be the title deciding game! Catch Everton vs Liverpool on 22 Jun, 2am (SGT). Get the Sp...  Will Manchester United rise to top four? Catch Tottenham Hotspur vs Manchester United on 20 Jun, 3.1...
Link Description  Join us on SG’s #1 network today!  One-time charge for 7 days of access.  One-time charge for 7 days of access.
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 416  297  320
Like 2  47  38

Singtel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Singtel Top 1 ads got 2 likes. Singtel uses a sentence with the finishing touch title: “Use promo BINGE50.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Singtel shared 416 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Singtel should continue to optimize the ad content.

3.Singtel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-14-2020-06-18  2020-06-11-2020-06-18  2020-06-11-2020-06-18
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N346605.1960500FACEBOOKAD/B24236007.275512972;dc_trk_aid=469806502;dc_trk_cid=132943116;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=  https://ad.doubleclick.net/ddm/trackclk/N346605.1960500FACEBOOKAD/B24240980.275432130;dc_trk_aid=469645933;dc_trk_cid=133023398;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR2UXVAwreW0Q4A4faxgZE3zOfCYmHojY_1-Cs1boOQbxabx-3iIgc1R7yE   https://www.singtel.com/personal/products-services/lifestyle-services/cast/plp/sports-plus?utm_source=facebook&utm_medium=fb-photo-link-ad&utm_campaign=am.028.21-cast-sports-plus&utm_term=&utm_content=spurs-vs-manutd&dclid=CJLem-CQjOoCFYJ1Ygod_tACrg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Singtel are successful.

Singtel Creative Analysis: 

Singtel placed a Image ad in 2020-06-14-2020-06-18, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Singtel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  Singapore  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Singtel has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Singtel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-18  2020-06-11-2020-06-18  2020-06-11-2020-06-18
During  5 days  8 days 8 days 
Like  2  47  38
Share  0  2  4
Comment  0  6  7

Advertising effectiveness is a direct manifestation of advertising. Singtel ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Singtel, helping Singtel to grasp the ad data more clearly.