Top Ads on Singapore Symphony Orchestra

Singapore Symphony Orchestra Background Introduction:

The SSO is Singapore's national orchestra, founded in 1979.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Singapore Symphony Orchestra has been advertising and marketing on Facebook for many years. And Singapore Symphony Orchestra has placed 29 of ads on the Facebook platform in the last month. In the past few years,Singapore Symphony Orchestra has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Singapore Symphony Orchestra on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Singapore Symphony Orchestra. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Singapore Symphony Orchestra.

BigSpy

1.Singapore Symphony Orchestra Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Singapore Symphony Orchestra  Singapore Symphony Orchestra  Singapore Symphony Orchestra
Page Categories  Orchestra  Orchestra  Musician
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Singapore Symphony Orchestra Marketing Objectives Analysis: 

Singapore Symphony Orchestra has been operating in Orchestra for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Singapore Symphony Orchestra best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Singapore Symphony Orchestra Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SSO Encore: The War Requiem  SSO Encore: The War Requiem 27th Singapore International Piano Festival 
Ad Copy Text  Join us for a moving performance of Benjamin Britten's monumental masterpiece. More details here: h...  Join us for a moving performance of Benjamin Britten's monumental masterpiece. More details here: h...  The 27th Singapore International Piano Festival returns from 4 - 7 June 2020, featuring pianists Nel...
Link Description  Muzică · 795 persoane  ‏موسيقى‏ · ‏٤٦٠‏ من الأشخاص  The 2020 edition of the festival (4 -7 June) brings together pianists Nelson Goerner, Mei Yi Foo, Leon McCawley and Christian Zacharias.
Website Link  www.facebook.com  www.facebook.com  www.pianofestival.com.sg
CTA  EVENT_RSVP  EVENT_RSVP  LEARN_MORE
Text Word Count 121  121  201
Like 11  33  65

Singapore Symphony Orchestra Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Singapore Symphony Orchestra Top 1 ads got 11 likes. Singapore Symphony Orchestra uses a sentence with the finishing touch title: “SSO Encore: The War Requiem”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Singapore Symphony Orchestra shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Singapore Symphony Orchestra should continue to optimize the ad content.

3.Singapore Symphony Orchestra Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-18  2020-06-10-2020-06-15  2020-03-04-2020-03-04
Landing Page Link  https://www.facebook.com/183516302793/posts/10157473922577794/  https://www.facebook.com/183516302793/posts/10157454007047794/   https://www.sso.org.sg/sipf/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Singapore Symphony Orchestra are successful.

Singapore Symphony Orchestra Creative Analysis: 

Singapore Symphony Orchestra placed a Image ad in 2020-06-17-2020-06-18, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Singapore Symphony Orchestra Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Romanian  Arabic  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Singapore Symphony Orchestra has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Singapore Symphony Orchestra Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-10-2020-06-15  2020-03-04-2020-03-04
During  2 days  6 days 1 days 
Like  11  33  65
Share  0  0  9
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Singapore Symphony Orchestra ‘s Top 1 ad received 11 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Singapore Symphony Orchestra, helping Singapore Symphony Orchestra to grasp the ad data more clearly.