Top Ads on Singapore Airlines

Singapore Airlines Background Introduction:

Welcome aboard Singapore Airlines on Facebook. Share your travel stories, tips & memorable moments with us & fellow travellers using #FlySQ #SingaporeAir!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Singapore Airlines has been advertising and marketing on Facebook for many years. And Singapore Airlines has placed 280 of ads on the Facebook platform in the last month. In the past few years,Singapore Airlines has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Singapore Airlines on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Singapore Airlines. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Singapore Airlines.

BigSpy

1.Singapore Airlines Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Singapore Airlines  Singapore Airlines  Singapore Airlines
Page Categories  Airline Company  Airline Company  E-commerce Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Singapore Airlines Marketing Objectives Analysis: 

Singapore Airlines has been operating in Airline Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Singapore Airlines best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Singapore Airlines Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Download Myles Sticker  Our Promise of Care Tips to Work Better From Home | The Edit 
Ad Copy Text  As you stay safe at home, brighten up your day when you add Myles, our KrisFlyer mascot, into your c...  From complimentary care kits to using technology to facilitate your travel, watch to learn what we a...  Working from home may be something new to you. Learn how you can stay focused and motivated in the c...
Link Description  N/A  N/A  Discover ways you can keep yourself motivated and focused in your home office.
Website Link  ad.doubleclick.net  www.facebook.com  bit.ly
CTA  DOWNLOAD    
Text Word Count 216  251  124
Like 0  32972  286

Singapore Airlines Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Singapore Airlines Top 1 ads got 0 likes. Singapore Airlines uses a sentence with the finishing touch title: “Download Myles Sticker”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Singapore Airlines shared 216 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Singapore Airlines should continue to optimize the ad content.

3.Singapore Airlines Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-18-2020-06-18  2020-06-11-2020-06-18  2020-04-07-2020-06-18
Landing Page Link  https://ad.doubleclick.net/ddm/clk/470059027;275839320;i  https://www.facebook.com/singaporeair/videos/323895665676540/   https://www.krisshop.com/en/page/tips-to-work-better-from-home?utm_source=social&utm_medium=facebook&utm_campaign=FB-welcometokrisshop-8Apr20-KrisShop-WorkBetterFromHome

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Singapore Airlines are successful.

Singapore Airlines Creative Analysis: 

Singapore Airlines placed a Video ad in 2020-06-18-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Singapore Airlines Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  India  Singapore
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Singapore Airlines has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Singapore Airlines Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-06-11-2020-06-18  2020-04-07-2020-06-18
During  1 days  8 days 73 days 
Like  0  32972  286
Share  0  3571  127
Comment  0  643  5

Advertising effectiveness is a direct manifestation of advertising. Singapore Airlines ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Singapore Airlines, helping Singapore Airlines to grasp the ad data more clearly.