Top Ads on SimilarWeb

SimilarWeb Background Introduction:

SimilarWeb empowers you with the knowledge you need to win your market.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SimilarWeb has been advertising and marketing on Facebook for many years. And SimilarWeb has placed 45 of ads on the Facebook platform in the last month. In the past few years,SimilarWeb has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SimilarWeb on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SimilarWeb. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SimilarWeb.

BigSpy

1.SimilarWeb Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SimilarWeb  SimilarWeb  SimilarWeb
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SimilarWeb Marketing Objectives Analysis: 

SimilarWeb has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SimilarWeb best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SimilarWeb Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The fastest-growing eCommerce sites - Download List Now!  Deep dive into the latest shopping trends in Amazon's marketplace. Deep dive into the latest shopping trends in Amazon's marketplace. 
Ad Copy Text  Download our monthly lists of the fastest-growing eCommerce sites from across the globe.  How to increase eCommerce sales: Read our reports on what Amazon shoppers are looking for, and find ...  How to increase eCommerce sales: Read our reports on what Amazon shoppers are looking for, and find ...
Link Description  Download lead lists of the fastest-growing eCommerce companies in spreadsheet format. Discover which eCommerce site have grown the most in the past 28 days!  Using our unique datasets, we've analyzed the key product categories on Amazon.com. Discover which retail brands are performing the best on the world’s largest marketplace.  Using our unique datasets, we've analyzed the key product categories on Amazon.com. Discover which retail brands are performing the best on the world’s largest marketplace.
Website Link  www.similarweb.com  www.similarweb.com  www.similarweb.com
CTA  DOWNLOAD  DOWNLOAD  DOWNLOAD
Text Word Count 88  127  127
Like 0  0  0

SimilarWeb Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SimilarWeb Top 1 ads got 0 likes. SimilarWeb uses a sentence with the finishing touch title: “The fastest-growing eCommerce sites - Download List Now!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SimilarWeb shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SimilarWeb should continue to optimize the ad content.

3.SimilarWeb Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-20  2020-06-14-2020-06-20  2020-06-14-2020-06-20
Landing Page Link  https://www.similarweb.com/corp/reports/ecommerce-fastest-growing-websites/  https://www.similarweb.com/corp/reports/2020-top-performing-brands-on-amazon/   https://www.similarweb.com/corp/reports/2020-top-performing-brands-on-amazon/?utm_source=fb&utm_medium=paid&utm_content=retail_amazon_reports_ag_rl1&utm_campaign=fb_abm_rtg_pi_amazon_reports_us&fbclid=IwAR2KG8iIQxKE1mbqqmWnD_hSb5I0MHcs_5iRlqZqZH-_d6vq4T0q6UFjAts

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SimilarWeb are successful.

SimilarWeb Creative Analysis: 

SimilarWeb placed a Image ad in 2020-06-16-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SimilarWeb Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SimilarWeb has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SimilarWeb Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-06-14-2020-06-20  2020-06-14-2020-06-20
During  5 days  7 days 7 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. SimilarWeb ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SimilarWeb, helping SimilarWeb to grasp the ad data more clearly.