Top Ads on SilverSneakers
SilverSneakers Background Introduction:
SilverSneakers is an innovative fitness program offered through participating health plans that gives you access to 13,000 gyms nationwide, plus social events, signature classes, and workout plans. The best part: It's completely free!
SilverSneakers has been advertising and marketing on Facebook for many years. And SilverSneakers has placed 58 of ads on the Facebook platform in the last month. In the past few years,SilverSneakers has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for SilverSneakers on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SilverSneakers. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SilverSneakers.
1.SilverSneakers Top 3 Ads Basic Understanding
SilverSneakers Marketing Objectives Analysis:
SilverSneakers has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SilverSneakers best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.SilverSneakers Top 3 Ads Content Display
|Ad Headline||WORK OUT FROM HOME||200+ Online Workout Videos||Enjoy On-Demand Fitness Now|
|Ad Copy Text||Stuck inside? Get online classes at no extra cost through your health plan! Stay active from home wi...||Stuck inside? Get online classes at no extra cost through your health plan! Stay active from home wi...||Did you know staying active can help boost your immune system? Unlock 200+ online workout videos wit...|
|Link Description||Through your health plan||Through your health plan||Available at no extra cost|
|Text Word Count||128||128||127|
SilverSneakers Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. SilverSneakers Top 1 ads got 1743 likes. SilverSneakers uses a sentence with the finishing touch title: “WORK OUT FROM HOME”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. SilverSneakers shared 128 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SilverSneakers should continue to optimize the ad content.
3.SilverSneakers Top 3 Ads Creative Selection
|Landing Page Link||https://www.silversneakers.com/learn/ondemand/?utm_source=Facebook&utm_medium=Social&utm_campaign=20_SS_SOC_NEW_InitiateLL_ON-VDC_FBIG&utm_content=soc_new_ON-VDC_vid||https://www.silversneakers.com/learn/ondemand/?utm_source=Facebook&utm_medium=Social&utm_campaign=20_SS_SOC_NEW_InitiateLL_ON-VDC_FBIG&utm_content=soc_new_ON-VDC_vid||https://www.silversneakers.com/learn/ondemand/?utm_source=Facebook&utm_medium=Social&utm_campaign=20_SS_SOC_NEW_InitiateLL_ON-VDC_FBIG&utm_content=soc_new_ON-VDC_vid|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SilverSneakers are successful.
SilverSneakers Creative Analysis:
SilverSneakers placed a Video ad in 2020-04-02-2020-04-25, and got 1743 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.SilverSneakers Top 3 Ads Audience Analysis:
|Country||United States||Venezuela||United States|
SilverSneakers has the best conversion in United States, and can advertise more in United States in the future.
5.SilverSneakers Top 3 Ads Performance Display
|During||24 days||29 days||34 days|
Advertising effectiveness is a direct manifestation of advertising. SilverSneakers ‘s Top 1 ad received 1743 likes, 480 shares, 130 comments in just 24 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SilverSneakers, helping SilverSneakers to grasp the ad data more clearly.