Top Ads on SilverSneakers

SilverSneakers Background Introduction:

SilverSneakers is an innovative fitness program offered through participating health plans that gives you access to 13,000 gyms nationwide, plus social events, signature classes, and workout plans. The best part: It's completely free!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SilverSneakers has been advertising and marketing on Facebook for many years. And SilverSneakers has placed 58 of ads on the Facebook platform in the last month. In the past few years,SilverSneakers has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SilverSneakers on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SilverSneakers. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SilverSneakers.

BigSpy

1.SilverSneakers Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SilverSneakers  SilverSneakers  SilverSneakers
Page Categories  Publisher  Publisher  Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SilverSneakers Marketing Objectives Analysis: 

SilverSneakers has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SilverSneakers best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SilverSneakers Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  WORK OUT FROM HOME  200+ Online Workout Videos Enjoy On-Demand Fitness Now 
Ad Copy Text  Stuck inside? Get online classes at no extra cost through your health plan! Stay active from home wi...  Stuck inside? Get online classes at no extra cost through your health plan! Stay active from home wi...  Did you know staying active can help boost your immune system? Unlock 200+ online workout videos wit...
Link Description  Through your health plan  Through your health plan  Available at no extra cost
Website Link  apiservices.krxd.net  apiservices.krxd.net  apiservices.krxd.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 128  128  127
Like 1743  649  323

SilverSneakers Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SilverSneakers Top 1 ads got 1743 likes. SilverSneakers uses a sentence with the finishing touch title: “WORK OUT FROM HOME”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SilverSneakers shared 128 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SilverSneakers should continue to optimize the ad content.

3.SilverSneakers Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-02-2020-04-25  2020-03-28-2020-04-25  2020-03-23-2020-04-25
Landing Page Link  https://www.silversneakers.com/learn/ondemand/?utm_source=Facebook&utm_medium=Social&utm_campaign=20_SS_SOC_NEW_InitiateLL_ON-VDC_FBIG&utm_content=soc_new_ON-VDC_vid  https://www.silversneakers.com/learn/ondemand/?utm_source=Facebook&utm_medium=Social&utm_campaign=20_SS_SOC_NEW_InitiateLL_ON-VDC_FBIG&utm_content=soc_new_ON-VDC_vid   https://www.silversneakers.com/learn/ondemand/?utm_source=Facebook&utm_medium=Social&utm_campaign=20_SS_SOC_NEW_InitiateLL_ON-VDC_FBIG&utm_content=soc_new_ON-VDC_vid

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SilverSneakers are successful.

SilverSneakers Creative Analysis: 

SilverSneakers placed a Video ad in 2020-04-02-2020-04-25, and got 1743 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SilverSneakers Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Venezuela  United States
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SilverSneakers has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SilverSneakers Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-02-2020-04-25  2020-03-28-2020-04-25  2020-03-23-2020-04-25
During  24 days  29 days 34 days 
Like  1743  649  323
Share  480  177  103
Comment  130  28  23

Advertising effectiveness is a direct manifestation of advertising. SilverSneakers ‘s Top 1 ad received 1743 likes, 480 shares, 130 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SilverSneakers, helping SilverSneakers to grasp the ad data more clearly.