Top Ads on Silk'n

Silk'n Background Introduction:

Welcome to the official Silk'n Facebook page, the global leader in professional aesthetic devices for home use. Giveaways open to N. American residents.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Silk'n has been advertising and marketing on Facebook for many years. And Silk'n has placed 99 of ads on the Facebook platform in the last month. In the past few years,Silk'n has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Silk'n on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Silk'n. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Silk'n.

BigSpy

1.Silk'n Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Silk'n  Silk'n  Silk'n
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Silk'n Marketing Objectives Analysis: 

Silk'n has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Silk'n best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Silk'n Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  FDA Cleared. Safe. Effective. Real Technology.  Silk'n 25% Off + Free Shipping! 
Ad Copy Text  Permanent Hair Removal in 8-10 Bi-Weekly Treatment.  Permanent Hair Removal in 8-10 Bi-Monthly Treatment.  Looking for the complete anti-aging package? Look no further than Silk'n Anti-Aging Bundle - Safe. E...
Link Description  Silk'n At Home Hair Removal & Skincare Technology - The safe and effective devices built with real technology.  N/A  Mother's Day Sale On Now! Up to 40% Off + Free shipping! Today more than ever, Mom deserves to be spoiled. If she can’t go to the clinic or spa, bring those services home to her!
Website Link  silkn.com  silkn.com  silkn.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 51  52  125
Like 93  0  2

Silk'n Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Silk'n Top 1 ads got 93 likes. Silk'n uses a sentence with the finishing touch title: “FDA Cleared. Safe. Effective. Real Technology.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Silk'n shared 51 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Silk'n should continue to optimize the ad content.

3.Silk'n Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-05-21-2020-06-18  2020-06-15-2020-06-18  2020-06-13-2020-06-16
Landing Page Link  https://silkn.com/products/silkn-infinity-hair-removal-device?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=cpc&utm_campaign=%7B%7Bcampaign.name%7D%7D  https://silkn.com/products/silkn-flash-go-compact-hair-removal-device?variant=21543392116818&fbclid=IwAR1s6zVRvrU2QKtrpX4EqbGWFWrHoRTWKzgQX8hMmJ3uHilxo6ib04FliJQ   https://silkn.com/collections/sale?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=cpc&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Silk'n are successful.

Silk'n Creative Analysis: 

Silk'n placed a Video ad in 2020-05-21-2020-06-18, and got 93 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Silk'n Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Saudi Arabia  N/A  Morocco
Language  English  Turkish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Silk'n has the best conversion in Saudi Arabia, and can advertise more in Saudi Arabia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Silk'n Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-18  2020-06-15-2020-06-18  2020-06-13-2020-06-16
During  29 days  4 days 4 days 
Like  93  0  2
Share  7  0  0
Comment  12  0  0

Advertising effectiveness is a direct manifestation of advertising. Silk'n ‘s Top 1 ad received 93 likes, 7 shares, 12 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Silk'n, helping Silk'n to grasp the ad data more clearly.