Top Ads on Sil

Sil Background Introduction:

Sportinė apranga ir avalynė sportui bei laisvalaikiui www.sil.lt

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sil has been advertising and marketing on Facebook for many years. And Sil has placed 341 of ads on the Facebook platform in the last month. In the past few years,Sil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sil.

BigSpy

1.Sil Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sil  Sil  Sil
Page Categories  Sporting Goods Store  Sporting Goods Store  Sporting Goods Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

Sil Marketing Objectives Analysis: 

Sil has been operating in Sporting Goods Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sil Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Puma x Helly Hansen Ralph Sampson Bateliai  Lėk kaip Vėjas su Nike Zoom Fly Sil 
Ad Copy Text  Bendradarbiaujant su ⛰ Norvegijoje įsikūrusia tekstilės ir sporto priemonių įmone Helly Han...  Nike Zoom Fly bateliai buvo įkvėpti kontraversiško Vaporfly modelio, kuris tarp pasaulio ???? č...  Ilgiems pasivaikščiojimams, smagiems susitikimams ????, kavos pertraukoms ir maloniems pokalbiams ...
Link Description  Sporto ir laisvalaikio avalynė bei apranga vyrams, moterims, vaikams.  SIL - laisvalaikio ir sporto avalynė bei apranga  N/A
Website Link  www.sil.lt  www.sil.lt  www.sil.lt
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 348  425  230
Like 2  0  0

Sil Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sil Top 1 ads got 2 likes. Sil uses a sentence with the finishing touch title: “Puma x Helly Hansen Ralph Sampson Bateliai”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sil shared 348 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sil should continue to optimize the ad content.

3.Sil Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-05-24-2020-06-18  2020-06-16-2020-06-17  2020-06-16-2020-06-17
Landing Page Link  https://www.sil.lt/vyrams/avalyne/laisvalaikio-batai/puma-x-helly-hansen-ralph-sampson/372631-01?utm_source=facebook&utm_medium=cpc&fbclid=IwAR1hmtKGssBdivLzFNr7siI-WHWwjSsxqs6JL06G4OG4AV382UvVUPXI6p8  https://www.sil.lt/moterims/avalyne/nike-wmns-zoom-fly-3/AT8241-002?utm_source=facebook&utm_medium=cpc   https://www.sil.lt/moterims/avalyne/laisvalaikio-batai/fila-wmns-disruptor-run/1010866-60M?utm_source=facebook&utm_medium=cpc&fbclid=IwAR3_QePimc1qjvlk33MNOXVfHBIntZRCee3GXbqbfrORMUedvuDasKDISCg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sil are successful.

Sil Creative Analysis: 

Sil placed a Video ad in 2020-05-24-2020-06-18, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sil Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Lithuania  Lithuania
Language  Lithuanian  Lithuanian  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sil has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sil Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-24-2020-06-18  2020-06-16-2020-06-17  2020-06-16-2020-06-17
During  26 days  2 days 2 days 
Like  2  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Sil ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sil, helping Sil to grasp the ad data more clearly.