Top Ads on Sign & Shine

Sign & Shine Background Introduction:

Sign & Shine is powered by Powerhome - the leading American-Made solar company

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sign & Shine has been advertising and marketing on Facebook for many years. And Sign & Shine has placed 201 of ads on the Facebook platform in the last month. In the past few years,Sign & Shine has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sign & Shine on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sign & Shine. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sign & Shine.


1.Sign & Shine Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sign & Shine  Sign & Shine  Sign & Shine
Page Categories  Solar Energy Company  Solar Energy Company  Solar Energy Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sign & Shine Marketing Objectives Analysis: 

Sign & Shine has been operating in Solar Energy Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sign & Shine best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sign & Shine Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Enroll & Go Solar For $0 Down  Ingham County Homeowners - Go Solar $0 Down Tennessee Homeowners - Go Solar For $0 Out Of Pocket 
Ad Copy Text  The North Carolina Sign & Shine program is now open for enrollment. Get a solar panel & Generac batt...  The Mahoning County Sign & Shine program is now open for enrollment. Get a solar panel & Generac bat...  The North Carolina Sign & Shine program is now open for enrollment. Get a solar panel & Generac batt...
Link Description  Solar + Battery Backup  solar system + battery backup  solar system + battery backu0p
Website Link
Text Word Count 275  281  290
Like 82  68  596

Sign & Shine Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sign & Shine Top 1 ads got 82 likes. Sign & Shine uses a sentence with the finishing touch title: “Enroll & Go Solar For $0 Down”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sign & Shine shared 275 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sign & Shine should continue to optimize the ad content.

3.Sign & Shine Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-05-07-2020-06-18  2020-05-07-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sign & Shine are successful.

Sign & Shine Creative Analysis: 

Sign & Shine placed a Image ad in 2020-06-16-2020-06-18, and got 82 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sign & Shine Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  Swedish  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sign & Shine has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sign & Shine Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-05-07-2020-06-18  2020-05-07-2020-06-17
During  3 days  43 days 42 days 
Like  82  68  596
Share  12  8  229
Comment  1  1  74

Advertising effectiveness is a direct manifestation of advertising. Sign & Shine ‘s Top 1 ad received 82 likes, 12 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sign & Shine, helping Sign & Shine to grasp the ad data more clearly.