Top Ads on Sift & Pick

Sift & Pick Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sift & Pick has been advertising and marketing on Facebook for many years. And Sift & Pick has placed 34 of ads on the Facebook platform in the last month. In the past few years,Sift & Pick has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sift & Pick on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sift & Pick. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sift & Pick.


1.Sift & Pick Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sift & Pick  Sift & Pick  Sift & Pick
Page Categories  Airport  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sift & Pick Marketing Objectives Analysis: 

Sift & Pick has been operating in Airport for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sift & Pick best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sift & Pick Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  GIFT by Changi Airport  Get $10 Off First Order Korea's Mega Hit Brand MARHEN.J's New Lolly! 
Ad Copy Text  Cope with your travel blues and stay home with our signature Changi Scent, Changi Tote Bag, & more!  South Korea's designer brand #잇츠백 #ITSBAG is now in Singapore! Free shipping + 10% Off for lim...  Need a stylish cross bag to keep your hands free from your phone? MARHEN.J's new mini cross bag Loll...
Link Description  Shop Online with Home Delivery  3x Interest-Free Installments Option  N/A
Website Link
Text Word Count 100  173  181
Like 90  34  111

Sift & Pick Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sift & Pick Top 1 ads got 90 likes. Sift & Pick uses a sentence with the finishing touch title: “GIFT by Changi Airport”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sift & Pick shared 100 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sift & Pick should continue to optimize the ad content.

3.Sift & Pick Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-25-2020-06-06  2020-03-04-2020-05-16  2020-03-18-2020-04-24
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sift & Pick are successful.

Sift & Pick Creative Analysis: 

Sift & Pick placed a Video ad in 2020-05-25-2020-06-06, and got 90 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sift & Pick Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  N/A  Malaysia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sift & Pick has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sift & Pick Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-06  2020-03-04-2020-05-16  2020-03-18-2020-04-24
During  13 days  74 days 38 days 
Like  90  34  111
Share  2  6  35
Comment  0  0  10

Advertising effectiveness is a direct manifestation of advertising. Sift & Pick ‘s Top 1 ad received 90 likes, 2 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sift & Pick, helping Sift & Pick to grasp the ad data more clearly.