Top Ads on Shutterstock

Shutterstock Background Introduction:

The official page for Shutterstock, a global marketplace for creativity with more than 190 million images currently available.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Shutterstock has been advertising and marketing on Facebook for many years. And Shutterstock has placed 702 of ads on the Facebook platform in the last month. In the past few years,Shutterstock has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Shutterstock on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Shutterstock. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Shutterstock.


1.Shutterstock Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Shutterstock  Shutterstock  Shutterstock
Page Categories  Education  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Shutterstock Marketing Objectives Analysis: 

Shutterstock has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Shutterstock best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Shutterstock Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Isuru Ariyawansha - Image | Template | Video අලෙවිකරමු - Shutterstock - Episode 01  Try Shutterstock today Shutterstock kostenlos 
Ad Copy Text මෙහෙයවීම ඉසුරු ආරියවංශ www.shut...  Still looking for the perfect image? Take advantage of Shutterstock's 1-month trial and download 10 ...  Testet Shutterstock für 1 Monat und holt euch 10 gratis Bilder. Kündigung jederzeit möglich, die ...
Link Description  Today lesson ...................... ☉ Stock Image Market ☉ How to create Shutter-stock Contributor Account ☉ Account Settings ☉ Personalize My Profile Settin...  Millions of images for your projects  1 Monat, 10 Bilder, 0 €
Website Link
Text Word Count 1353  118  127
Like 314  15  9

Shutterstock Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Shutterstock Top 1 ads got 314 likes. Shutterstock uses a sentence with the finishing touch title: “Isuru Ariyawansha - Image | Template | Video අලෙවිකරමු - Shutterstock - Episode 01”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Shutterstock shared 1353 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Shutterstock should continue to optimize the ad content.

3.Shutterstock Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-12-2020-06-19  2020-05-27-2020-06-18  2020-06-10-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Shutterstock are successful.

Shutterstock Creative Analysis: 

Shutterstock placed a Image ad in 2020-06-12-2020-06-19, and got 314 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Shutterstock Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sri Lanka  N/A  N/A
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Shutterstock has the best conversion in Sri Lanka, and can advertise more in Sri Lanka in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Shutterstock Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-19  2020-05-27-2020-06-18  2020-06-10-2020-06-18
During  8 days  23 days 9 days 
Like  314  15  9
Share  72  1  1
Comment  11  3  5

Advertising effectiveness is a direct manifestation of advertising. Shutterstock ‘s Top 1 ad received 314 likes, 72 shares, 11 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Shutterstock, helping Shutterstock to grasp the ad data more clearly.