Top Ads on Shurgard Self-Storage

Shurgard Self-Storage Background Introduction:

Shurgard is the largest self storage company in Europe. We provide professional tailor-made storage solutions to 7 European countries.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Shurgard Self-Storage has been advertising and marketing on Facebook for many years. And Shurgard Self-Storage has placed 64 of ads on the Facebook platform in the last month. In the past few years,Shurgard Self-Storage has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Shurgard Self-Storage on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Shurgard Self-Storage. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Shurgard Self-Storage.

BigSpy

1.Shurgard Self-Storage Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Shurgard Self-Storage  Shurgard Self-Storage  Shurgard Self-Storage
Page Categories  Moving Supply Store  Moving Supply Store  Moving Supply Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Shurgard Self-Storage Marketing Objectives Analysis: 

Shurgard Self-Storage has been operating in Moving Supply Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Shurgard Self-Storage best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Shurgard Self-Storage Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Spaar 50% op je maandhuur ! Aanbod t.e.m. 30/06  Spaar 20% op je maandhuur. Aanbod t.e.m. 15/06 First month's rent is only € 1 - No deposit 
Ad Copy Text  Need storage space for supplying essential goods and services? Don’t miss out on our -50% offer. C...  Besoin d’espace ? Ne manquez pas notre offre de -50%. Contrats à distance.  Pas envie de ramener vos affaires chez vos parents à chaque fin d'année académique ? Stockez-les ...
Link Description  ✓ 7/7 toegang ✓ Geen borg ✓ Schoon en veilig  ✓ 7/7 toegang ✓ Geen borg ✓ Schoon en veilig  ✓ No deposit ✓ No minimum stay ✓ Access 7/7 ✓ Own lock and key
Website Link  www.shurgard.de  www.shurgard.be  www.shurgard.fr
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 130  77  115
Like 12  7  17

Shurgard Self-Storage Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Shurgard Self-Storage Top 1 ads got 12 likes. Shurgard Self-Storage uses a sentence with the finishing touch title: “Spaar 50% op je maandhuur ! Aanbod t.e.m. 30/06”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Shurgard Self-Storage shared 130 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Shurgard Self-Storage should continue to optimize the ad content.

3.Shurgard Self-Storage Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-21-2020-06-18  2020-04-21-2020-06-15  2020-04-16-2020-05-30
Landing Page Link  https://www.shurgard.de/en/self-storage-in-germany?utm_source=facebook&utm_medium=social&utm_campaign=DEEN-SpecialPrice-202004022-v1&fbclid=IwAR1geBOpeg6etksJZB8m6VI00iSiOMOA-AxXwifOaIciLWvCZHkiQ-5wJY8  https://www.shurgard.be/fr-be/self-stockage-belgique?utm_source=facebook&utm_medium=social&utm_campaign=BEFR-SpecialPrice-202004022-v2   https://www.shurgard.fr/self-stockage/stockage-particulier/etudiants?utm_source=facebook&utm_medium=social&utm_campaign=FR-Students-202004017&fbclid=IwAR3GcTRsoGIb8m6-Y5_eWRfL7Tm60K6Fxx_ij3SIYT8VcsE2LkAFgOdzuU0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Shurgard Self-Storage are successful.

Shurgard Self-Storage Creative Analysis: 

Shurgard Self-Storage placed a Image ad in 2020-04-21-2020-06-18, and got 12 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Shurgard Self-Storage Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany,Portugal,France...  N/A  France,Netherlands
Language  Dutch  Dutch  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Shurgard Self-Storage has the best conversion in Germany,Portugal,France..., and can advertise more in Germany,Portugal,France... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Shurgard Self-Storage Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-21-2020-06-18  2020-04-21-2020-06-15  2020-04-16-2020-05-30
During  59 days  56 days 45 days 
Like  12  7  17
Share  1  1  1
Comment  3  4  2

Advertising effectiveness is a direct manifestation of advertising. Shurgard Self-Storage ‘s Top 1 ad received 12 likes, 1 shares, 3 comments in just 59 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Shurgard Self-Storage, helping Shurgard Self-Storage to grasp the ad data more clearly.