Top Ads on Showpo

Showpo Background Introduction:

www.showpo.com Free express shipping in AU on orders over $50! Free standard shipping in US on orders over $50! Free shipping on orders over $50 to NZ! Free worldwide shipping on orders over $75!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Showpo has been advertising and marketing on Facebook for many years. And Showpo has placed 321 of ads on the Facebook platform in the last month. In the past few years,Showpo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Showpo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Showpo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Showpo.

BigSpy

1.Showpo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Showpo  Showpo  Showpo
Page Categories  Clothing Store  Clothing Store  Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Showpo Marketing Objectives Analysis: 

Showpo has been operating in Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Showpo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Showpo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Carry Your Smile Mini Skirt in Mint Floral  Go on, treat yourself! Go on, treat yourself! 
Ad Copy Text  See something you love? Go on, treat yourself babe... ★ Fast & FREE Express shipping available ★...  Who's dreaming about a wardrobe update?... ????✨ ★ Fast & FREE shipping, on all orders $50+ ★ ...  Who's dreaming about a wardrobe update?... ????✨ ★ Fast & FREE shipping, on all orders $50+ ★ ...
Link Description  N/A  N/A  N/A
Website Link  www.showpo.com  www.facebook.com  www.facebook.com
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 194  193  193
Like 0  0  0

Showpo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Showpo Top 1 ads got 0 likes. Showpo uses a sentence with the finishing touch title: “Carry Your Smile Mini Skirt in Mint Floral”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Showpo shared 194 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Showpo should continue to optimize the ad content.

3.Showpo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-06-03-2020-06-19  2020-06-17-2020-06-18  2020-06-17-2020-06-18
Landing Page Link  https://www.showpo.com/us/my-darkest-night-dress-in-white-floral.html?utm_source=Facebook&utm_medium=cpc&utm_campaign=US_FB_AllPlacements_Remarketing_DPAremarketingNew_&utm_content=dynamiccarousel_DefaultROWRemarketingCopy1_Apr1  https://www.facebook.com/iloveshowpo/?_vref_=296644291531180&refid=28&_ft_=adid.6195718641254:qid.6839908842027134403:mf_story_key.-4370412079224035457:is_sponsored.1:ei.AI@AQJGt1hAuEtrU8YuwAxI-8JerTecNuf4cOv_7UgaAQXoYveozrx_f_q1KoN1xBBzDHMKiIdCL5WEB5nOuUsWRjYd:top_level_post_id.296644291531180:content_owner_id_new.154356697913571:call_to_action_type.LEARN_MORE:page_id.154356697913571:src.22:photo_id.296644291531180:story_location.5:story_attachment_style.rich_media_collection:view_time.1592540064:filter.h_nor:tds_flgs.3:actrs.154356697913571:page_insights.%7B%22154356697913571%22:%7B%22page_id%22:154356697913571,%22page_id_type%22:%22page%22,%22actor_id%22:154356697913571,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntVideoCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:1,%22publish_time%22:1592475016,%22story_name%22:%22EntVideoCreationStory%22,%22story_fbid%22:%5B296644291531180%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:154356697913571,%22page_id%22:154356697913571,%22post_id%22:296644291531180,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/iloveshowpo/?_vref_=587852938534985&refid=7&_ft_=adid.6195718859654:qid.6839907499689433088:mf_story_key.-9166488878204706588:is_sponsored.1:ei.AI@AQJACwO-GiIiuo4ZGUyxCrJJhYK1MgsjiAguFFfsb5fTzpq9mvlhpdRnorcLKYG-mubhmzL1PAYImz-pUOiMUWWe:top_level_post_id.4040542665961602:content_owner_id_new.154356697913571:call_to_action_type.LEARN_MORE:page_id.154356697913571:src.22:photo_id.587852938534985:story_location.5:story_attachment_style.rich_media_collection:view_time.1592540064:filter.h_nor:tds_flgs.3:actrs.154356697913571:page_insights.%7B%22154356697913571%22:%7B%22page_id%22:154356697913571,%22page_id_type%22:%22page%22,%22actor_id%22:154356697913571,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592475170,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B4040542665961602%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:154356697913571,%22page_id%22:154356697913571,%22post_id%22:4040542665961602,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Showpo are successful.

Showpo Creative Analysis: 

Showpo placed a Carousel ad in 2020-06-03-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Showpo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Cyprus  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Showpo has the best conversion in Cyprus, and can advertise more in Cyprus in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Showpo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-19  2020-06-17-2020-06-18  2020-06-17-2020-06-18
During  17 days  2 days 2 days 
Like  0  0  0
Share  1  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Showpo ‘s Top 1 ad received 0 likes, 1 shares, 0 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Showpo, helping Showpo to grasp the ad data more clearly.