Top Ads on Shoprite South Africa

Shoprite South Africa Background Introduction:

Welcome to our community, here you will find our latest deals, new products and lifestyle ideas. You can also visit us at www.shoprite.co.za

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Shoprite South Africa has been advertising and marketing on Facebook for many years. And Shoprite South Africa has placed 113 of ads on the Facebook platform in the last month. In the past few years,Shoprite South Africa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Shoprite South Africa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Shoprite South Africa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Shoprite South Africa.

BigSpy

1.Shoprite South Africa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Shoprite South Africa  Shoprite South Africa  Shoprite South Africa
Page Categories  Grocery Store  Grocery Store  Grocery Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Shoprite South Africa Marketing Objectives Analysis: 

Shoprite South Africa has been operating in Grocery Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Shoprite South Africa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Shoprite South Africa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Up to 50% Off Deals  Bronwynn Mckay Gallagher Up to 50% Off Deals 
Ad Copy Text  Get up to 50% off selected items, all week long! We’ve got low prices on a wide range. Valid until...  Save BIG with up to 50% off selected items, all week! Get everything you need for less. Valid until ...  Get up to 50% off selected items, all week long! We’ve got low prices on a wide range. Valid until...
Link Description  View leaflet  N/A  N/A
Website Link  specials.shoprite.co.za  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 114  113  114
Like 84  26  8

Shoprite South Africa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Shoprite South Africa Top 1 ads got 84 likes. Shoprite South Africa uses a sentence with the finishing touch title: “Up to 50% Off Deals”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Shoprite South Africa shared 114 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Shoprite South Africa should continue to optimize the ad content.

3.Shoprite South Africa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-14-2020-06-19  2020-06-16-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  https://specials.shoprite.co.za/deals/shoprite/gnweeklongdeals15jun21jun2020/index.html?utm_source=facebook&utm_medium=slideshow&utm_campaign=za_shoprite_weeklydeals_08june_21june_2020&utm_content=awareness_all  https://www.facebook.com/ShopriteSA/?_vref_=282324089798795&refid=28&_ft_=adid.23845047648710164:qid.6839924016917151364:mf_story_key.8418795286529034048:is_sponsored.1:ei.AI@AQKfWGj-4xo4Jp3EK2cgUGnIBmUKm7i713bWgar5th8HXzMhy_R0Qf5STYaAcCFzSUkHleJ6pQ51ZtDTQ5qJ2KDP:top_level_post_id.282324089798795:call_to_action_type.LEARN_MORE:page_id.119036074940248:src.22:photo_id.282324089798795:story_location.5:story_attachment_style.rich_media:view_time.1592543911:filter.h_nor:tds_flgs.3:actrs.119036074940248:page_insights.%7B%22119036074940248%22:%7B%22page_id%22:119036074940248,%22page_id_type%22:%22page%22,%22actor_id%22:119036074940248,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntDynamicLocalAdCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:2480,%22publish_time%22:1592408769,%22story_name%22:%22EntDynamicLocalAdCreationStory%22,%22story_fbid%22:%5B2439534526148917%5D%7D,%22role%22:1,%22sl%22:5%7D%7D&__tn__=Cl-R   https://www.facebook.com/ShopriteSA/?_vref_=2903120526461176&refid=7&_ft_=adid.23845047878650164:qid.6839793531569136456:mf_story_key.-6742420813993210899:is_sponsored.1:ei.AI@AQIM60pAqMsc8F9DceRtgk9yj8B6Fy2q-dz7oD_IN2pxqv2SAQFVj4Fc0gyxGrzH0bQR3Epq5VWzxwemHLdaOMee:top_level_post_id.2903120526461176:call_to_action_type.LEARN_MORE:page_id.119036074940248:src.22:photo_id.2903120526461176:story_location.5:story_attachment_style.rich_media_collection:view_time.1592513530:filter.h_nor:tds_flgs.3:actrs.119036074940248:page_insights.%7B%22119036074940248%22:%7B%22page_id%22:119036074940248,%22page_id_type%22:%22page%22,%22actor_id%22:119036074940248,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntDynamicLocalAdCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:2480,%22publish_time%22:1592477730,%22story_name%22:%22EntDynamicLocalAdCreationStory%22,%22story_fbid%22:%5B2914347408691244%5D%7D,%22role%22:1,%22sl%22:5%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Shoprite South Africa are successful.

Shoprite South Africa Creative Analysis: 

Shoprite South Africa placed a Video ad in 2020-06-14-2020-06-19, and got 84 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Shoprite South Africa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  N/A  N/A
Language  English  Filipino  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Shoprite South Africa has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Shoprite South Africa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-19  2020-06-16-2020-06-18  2020-06-16-2020-06-18
During  6 days  3 days 3 days 
Like  84  26  8
Share  2  1  1
Comment  0  1  1

Advertising effectiveness is a direct manifestation of advertising. Shoprite South Africa ‘s Top 1 ad received 84 likes, 2 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Shoprite South Africa, helping Shoprite South Africa to grasp the ad data more clearly.