Top Ads on Shopping everyday

Shopping everyday Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Shopping everyday has been advertising and marketing on Facebook for many years. And Shopping everyday has placed 432 of ads on the Facebook platform in the last month. In the past few years,Shopping everyday has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Shopping everyday on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Shopping everyday. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Shopping everyday.

BigSpy

1.Shopping everyday Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Shopping everyday  Shopping everyday  Shopping everyday
Page Categories  Brand  Health/Beauty  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  shopify

Shopping everyday Marketing Objectives Analysis: 

Shopping everyday has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Shopping everyday best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Shopping everyday Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Look what’s back  Olay Regenerist Whip N/A 
Ad Copy Text  Look what’s back Get your favourite mayo and ketchup mashup, Mayochup, available now.  Drum roll, please! Olay Regenerist Whip made it into Chatelaine's 2019 Drugstore Beauty Hall of Fame...  no setting
Link Description  N/A  N/A  N/A
Website Link  www.walmart.ca  ad.doubleclick.net  mall.Homeimproventools.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 88  271  0
Like 1435  11  0

Shopping everyday Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Shopping everyday Top 1 ads got 1435 likes. Shopping everyday uses a sentence with the finishing touch title: “Look what’s back ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Shopping everyday shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Shopping everyday should continue to optimize the ad content.

3.Shopping everyday Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-24-2020-06-20  2020-03-30-2020-06-20  2020-05-26-2020-06-20
Landing Page Link  https://www.walmart.ca/en/ip/heinz-mayochup-sauce/6000199605140?fbclid=IwAR3KE6-372mxhLA4PaSuDO-B-D9Engv03ZPTT1HI5rmE_aeDrTZ_pkFjqCc  https://www.walmart.ca/en/ip/olay-regenerist-whip-face-moisturizer/6000197792156?dclid=COKg1tOVr-kCFRWlvQodMQcMCA   https://mall.homeimproventools.com/tw/t1/2133

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Shopping everyday are successful.

Shopping everyday Creative Analysis: 

Shopping everyday placed a Video ad in 2020-05-24-2020-06-20, and got 1435 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Shopping everyday Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada,Mauritius  N/A
Language  English  German  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Shopping everyday has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Shopping everyday Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-24-2020-06-20  2020-03-30-2020-06-20  2020-05-26-2020-06-20
During  28 days  83 days 26 days 
Like  1435  11  0
Share  555  7  0
Comment  1667  7  0

Advertising effectiveness is a direct manifestation of advertising. Shopping everyday ‘s Top 1 ad received 1435 likes, 555 shares, 1667 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Shopping everyday, helping Shopping everyday to grasp the ad data more clearly.