Top Ads on Shoppers Drug Mart

Shoppers Drug Mart Background Introduction:

Built on a foundation of professional expertise and personal service, Shoppers Drug Mart has been meeting Canadians' health care needs for over 40 years. What was once a small pharmacy in Toronto has grown into an organization of over 1,132 stores.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Shoppers Drug Mart has been advertising and marketing on Facebook for many years. And Shoppers Drug Mart has placed 209 of ads on the Facebook platform in the last month. In the past few years,Shoppers Drug Mart has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Shoppers Drug Mart on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Shoppers Drug Mart. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Shoppers Drug Mart.

BigSpy

1.Shoppers Drug Mart Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Shoppers Drug Mart  Shoppers Drug Mart  Shoppers Drug Mart
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Shoppers Drug Mart Marketing Objectives Analysis: 

Shoppers Drug Mart has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Shoppers Drug Mart best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Shoppers Drug Mart Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Shoppers Drug Mart  Helios Polish artificial nail - Nude Bonus Redemption Event 
Ad Copy Text  Be screen-ready! Cleanse and hydrate hair and skin, be a star & get ready for those close-ups  Your beauty finds are just a click away! Shop your selection online at Shoppers Drug Mart!  Got Points? Get up to $140.00 off your favourite beauty products and more when you redeem 100,000 PC...
Link Description  N/A  N/A  N/A
Website Link  beauty.shoppersdrugmart.ca  beauty.shoppersdrugmart.ca  www1.shoppersdrugmart.ca
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 93  90  184
Like 270  0  162

Shoppers Drug Mart Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Shoppers Drug Mart Top 1 ads got 270 likes. Shoppers Drug Mart uses a sentence with the finishing touch title: “Shoppers Drug Mart”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Shoppers Drug Mart shared 93 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Shoppers Drug Mart should continue to optimize the ad content.

3.Shoppers Drug Mart Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-01-2020-06-20  2020-05-06-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  https://beauty.shoppersdrugmart.ca/?nav=beauty/home  https://beauty.shoppersdrugmart.ca/Beauty/Categories/Nails/Nail-Colour/False-Nails-%26-Tips/Polish-artificial-nail/p/HU11?utm_campaign=Dynamic-Remarketing-Cart-Abandoned-Acquisition&utm_medium=LD_ps&utm_source=facebook&utm_term=na&utm_content=na_Remarketing-Carousel-V3-PriceOverlay_V3-PriceOverlay_TotalBeauty_AbandonedCart-TotalBeauty-30Days&fbclid=IwAR2ZQzL7YrxM6KWdFdd5YOVdVRvwh5C4CMxGt_h4aGzFasYaRRAH7RotbrY   https://www1.shoppersdrugmart.ca/en/offers?utm_campaign=p7_06182020_W26-Promo&utm_medium=LM_ps&utm_source=facebook&utm_term=na&utm_content=na_Video_Redemption_na_Beauty80K-199K

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Shoppers Drug Mart are successful.

Shoppers Drug Mart Creative Analysis: 

Shoppers Drug Mart placed a Carousel ad in 2020-06-01-2020-06-20, and got 270 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Shoppers Drug Mart Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Shoppers Drug Mart has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Shoppers Drug Mart Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-20  2020-05-06-2020-06-18  2020-06-16-2020-06-18
During  20 days  44 days 3 days 
Like  270  0  162
Share  11  20  19
Comment  2  0  14

Advertising effectiveness is a direct manifestation of advertising. Shoppers Drug Mart ‘s Top 1 ad received 270 likes, 11 shares, 2 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Shoppers Drug Mart, helping Shoppers Drug Mart to grasp the ad data more clearly.