Top Ads on Shopopop

Shopopop Background Introduction:

Bonjour, c'est l'équipe Shopopop ! Si vous avez des questions à propos de l'organisation d'une livraison, rendez-vous sur www.shopopop.com ou en message privé ;). Nous vous répondrons rapidement !

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Shopopop has been advertising and marketing on Facebook for many years. And Shopopop has placed 183 of ads on the Facebook platform in the last month. In the past few years,Shopopop has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Shopopop on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Shopopop. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Shopopop.

BigSpy

1.Shopopop Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Shopopop  Shopopop  Shopopop
Page Categories  Local Service  Local Service  Local Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Shopopop Marketing Objectives Analysis: 

Shopopop has been operating in Local Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Shopopop best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Shopopop Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Effectuez votre 1ère livraison !  Lancez-vous dès maintenant ! Parrainez un(e) ami(e) ! 
Ad Copy Text  no setting  no setting  no setting
Link Description  Connecting to the iTunes Store.  Connecting to the iTunes Store.  Connecting to the iTunes Store.
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  USE_MOBILE_APP  USE_MOBILE_APP  USE_MOBILE_APP
Text Word Count 0  0  0
Like 0  0  0

Shopopop Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Shopopop Top 1 ads got 0 likes. Shopopop uses a sentence with the finishing touch title: “Effectuez votre 1ère livraison !”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Shopopop shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is USE_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Shopopop should continue to optimize the ad content.

3.Shopopop Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-27-2020-05-24  2020-03-27-2020-05-24  2020-03-27-2020-05-24
Landing Page Link  https://itunes.apple.com/app/id1064036426  https://itunes.apple.com/app/id1064036426   https://itunes.apple.com/app/id1064036426

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Shopopop are successful.

Shopopop Creative Analysis: 

Shopopop placed a Image ad in 2020-03-27-2020-05-24, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Shopopop Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Belgium,France,Spain  Belgium,France,Spain  Belgium,France,Spain
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Shopopop has the best conversion in Belgium,France,Spain, and can advertise more in Belgium,France,Spain in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Shopopop Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-27-2020-05-24  2020-03-27-2020-05-24  2020-03-27-2020-05-24
During  59 days  59 days 59 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Shopopop ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 59 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Shopopop, helping Shopopop to grasp the ad data more clearly.