Top Ads on Shopbop

Shopbop Background Introduction:

The brands you want + free express shipping worldwide.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Shopbop has been advertising and marketing on Facebook for many years. And Shopbop has placed 200 of ads on the Facebook platform in the last month. In the past few years,Shopbop has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Shopbop on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Shopbop. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Shopbop.

BigSpy

1.Shopbop Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Shopbop  Shopbop  Shopbop
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Shopbop Marketing Objectives Analysis: 

Shopbop has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Shopbop best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Shopbop Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Shopbop  Levi's 501 Skinny Jeans Shopbop 
Ad Copy Text  New-season staples are here...PLUS up to 40% off new sale styles.  Hey you! Forgetting something? Go ahead, treat yourself  Peep the styles you love, plus new-season staples (and more)
Link Description  N/A  Free Shipping & Returns  Free Shipping & Returns
Website Link  www.shopbop.com  www.shopbop.com  www.shopbop.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 65  56  61
Like 0  0  0

Shopbop Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Shopbop Top 1 ads got 0 likes. Shopbop uses a sentence with the finishing touch title: “Shopbop”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Shopbop shared 65 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Shopbop should continue to optimize the ad content.

3.Shopbop Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-27-2020-06-13  2020-05-27-2020-06-11  2020-05-27-2020-06-11
Landing Page Link  https://www.shopbop.com/phillips-dress-knot-sisters/vp/v=1/1578650014.htm?extid=SN_FB-IG_DPA_DOM_6192083673338_6192083683338_6192103039338_fb  https://www.shopbop.com/shes-dream-midi-dress-free/vp/v=1/1527716479.htm?extid=SN_FB-IG_DABA_ROW_6192118490538_6192118488738_6192118490738_fb   https://www.shopbop.com/parker-vintage-loose-fit-cut/vp/v=1/1579468088.htm?extid=SN_FB-IG_DPA_DOM_6192083673338_6192083683338_6192103038938_fb

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Shopbop are successful.

Shopbop Creative Analysis: 

Shopbop placed a Carousel ad in 2020-05-27-2020-06-13, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Shopbop Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  N/A  Singapore,Israel
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Shopbop has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Shopbop Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-13  2020-05-27-2020-06-11  2020-05-27-2020-06-11
During  18 days  16 days 16 days 
Like  0  0  0
Share  0  0  2
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Shopbop ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Shopbop, helping Shopbop to grasp the ad data more clearly.