Top Ads on Shopbop
Shopbop Background Introduction:
The brands you want + free express shipping worldwide.
Shopbop has been advertising and marketing on Facebook for many years. And Shopbop has placed 200 of ads on the Facebook platform in the last month. In the past few years,Shopbop has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Shopbop on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Shopbop. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Shopbop.
1.Shopbop Top 3 Ads Basic Understanding
|Page Categories||Retail Company||Retail Company||Retail Company|
Shopbop Marketing Objectives Analysis:
Shopbop has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Shopbop best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Shopbop Top 3 Ads Content Display
|Ad Headline||Shopbop||Levi's 501 Skinny Jeans||Shopbop|
|Ad Copy Text||New-season staples are here...PLUS up to 40% off new sale styles.||Hey you! Forgetting something? Go ahead, treat yourself||Peep the styles you love, plus new-season staples (and more)|
|Link Description||N/A||Free Shipping & Returns||Free Shipping & Returns|
|Text Word Count||65||56||61|
Shopbop Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Shopbop Top 1 ads got 0 likes. Shopbop uses a sentence with the finishing touch title: “Shopbop”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Shopbop shared 65 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Shopbop should continue to optimize the ad content.
3.Shopbop Top 3 Ads Creative Selection
|Landing Page Link||https://www.shopbop.com/phillips-dress-knot-sisters/vp/v=1/1578650014.htm?extid=SN_FB-IG_DPA_DOM_6192083673338_6192083683338_6192103039338_fb||https://www.shopbop.com/shes-dream-midi-dress-free/vp/v=1/1527716479.htm?extid=SN_FB-IG_DABA_ROW_6192118490538_6192118488738_6192118490738_fb||https://www.shopbop.com/parker-vintage-loose-fit-cut/vp/v=1/1579468088.htm?extid=SN_FB-IG_DPA_DOM_6192083673338_6192083683338_6192103038938_fb|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Shopbop are successful.
Shopbop Creative Analysis:
Shopbop placed a Carousel ad in 2020-05-27-2020-06-13, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Shopbop Top 3 Ads Audience Analysis:
Shopbop has the best conversion in Israel, and can advertise more in Israel in the future.
5.Shopbop Top 3 Ads Performance Display
|During||18 days||16 days||16 days|
Advertising effectiveness is a direct manifestation of advertising. Shopbop ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 18 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Shopbop, helping Shopbop to grasp the ad data more clearly.