Top Ads on Shopage

Shopage Background Introduction:

免費開網店,接觸更多客戶,踏出網上創業的第一步。方便易用,係除左開IG及FB店既另一選擇。專業功能齊備:貨品管理、數據分析、會員管理及優惠碼等。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Shopage has been advertising and marketing on Facebook for many years. And Shopage has placed 29 of ads on the Facebook platform in the last month. In the past few years,Shopage has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Shopage on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Shopage. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Shopage.

BigSpy

1.Shopage Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Shopage  Shopage  Shopage
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Shopage Marketing Objectives Analysis: 

Shopage has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Shopage best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Shopage Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  【想開網店,又遲遲未開始?】  【想開網店的店主請留意】 【立即預約,取得限時優惠】 
Ad Copy Text  【 想開網店但又驚好貴? 】 SHOPAGE四大功能,簡單開立網店: ✅ 支援多種收...  -  -
Link Description  立即預約,取得限時優惠  立即預約,獲取「抗疫開店優惠」  想開網店做生意,又遲遲未開始?
Website Link  shopage.org  shopage.org  shopage.org
CTA  CONTACT_US  CONTACT_US  CONTACT_US
Text Word Count 756  1986  1139
Like 48  4  3

Shopage Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Shopage Top 1 ads got 48 likes. Shopage uses a sentence with the finishing touch title: “【想開網店,又遲遲未開始?】”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Shopage shared 756 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is CONTACT_US.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Shopage should continue to optimize the ad content.

3.Shopage Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-10-2020-06-17  2020-05-26-2020-06-13  2020-06-07-2020-06-10
Landing Page Link  https://shopage.org/enquiry/facebook_80  https://shopage.org/enquiry/facebook_70?fbclid=IwAR0yaiG5laFuVncy1ffoQXdpRPZ4PBixjfHSRNbXYeCWdvqexmIam0xY9fk   https://shopage.org/enquiry/facebook_74

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Shopage are successful.

Shopage Creative Analysis: 

Shopage placed a Video ad in 2020-06-10-2020-06-17, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Shopage Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Chinese (Traditional)  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Shopage has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Shopage Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-17  2020-05-26-2020-06-13  2020-06-07-2020-06-10
During  8 days  19 days 4 days 
Like  48  4  3
Share  11  0  0
Comment  53  0  0

Advertising effectiveness is a direct manifestation of advertising. Shopage ‘s Top 1 ad received 48 likes, 11 shares, 53 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Shopage, helping Shopage to grasp the ad data more clearly.