Top Ads on ShopBack

ShopBack Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ShopBack has been advertising and marketing on Facebook for many years. And ShopBack has placed 480 of ads on the Facebook platform in the last month. In the past few years,ShopBack has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ShopBack on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ShopBack. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ShopBack.

BigSpy

1.ShopBack Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ShopBack  ShopBack  ShopBack
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ShopBack Marketing Objectives Analysis: 

ShopBack has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ShopBack best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ShopBack Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ShopBack Australia  ShopBack Fotos de la publicación de ShopBack 
Ad Copy Text   Hungry? $10 OFF* on your UberEATS order via ShopBack! - - - - - - - - - - - - - - - - - - - - - - -...  Sign up for FREE on ShopBack, the #1 pre-shopping destination in the Philippines. With a fast-growin...  Drop by dough - รีวิว(เกือบครบ)ทุกรส โดนัทที่ด...
Link Description  N/A  Sign up for FREE on ShopBack, the #1 pre-shopping destination in the Philippines. With a fast-growing user base of 4 million shoppers and over 60,000 daily orders, online stores get maximum exposure and marketing support for your online store needs. Only through ShopBack! Apply here: https://app.shopback.com/shopbackforbusiness  N/A
Website Link  itunes.apple.com  app.shopback.com  www.facebook.com
CTA    APPLY_NOW  
Text Word Count 1178  330  2638
Like 49  38  1675

ShopBack Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ShopBack Top 1 ads got 49 likes. ShopBack uses a sentence with the finishing touch title: “ShopBack Australia”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ShopBack shared 1178 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ShopBack should continue to optimize the ad content.

3.ShopBack Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-04-15-2020-06-18  2020-06-10-2020-06-14  2020-05-20-2020-06-07
Landing Page Link  http://itunes.apple.com/app/id1086505626  https://www.shopback.ph/become-a-partner?_branch_match_id=800855387999735470   https://www.facebook.com/735505123260907/posts/2445460842265318/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ShopBack are successful.

ShopBack Creative Analysis: 

ShopBack placed a Carousel ad in 2020-04-15-2020-06-18, and got 49 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ShopBack Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  N/A  Thailand
Language  English  English  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ShopBack has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ShopBack Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-15-2020-06-18  2020-06-10-2020-06-14  2020-05-20-2020-06-07
During  65 days  5 days 19 days 
Like  49  38  1675
Share  16  5  928
Comment  4  7  323

Advertising effectiveness is a direct manifestation of advertising. ShopBack ‘s Top 1 ad received 49 likes, 16 shares, 4 comments in just 65 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ShopBack, helping ShopBack to grasp the ad data more clearly.