Top Ads on Shop at Nestlé

Shop at Nestlé Background Introduction:

ข้อเสนอสุดพิเศษ และโปรโมชั่นมากมาย จากผลิตภัณฑ์ เนสท์เล่

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Shop at Nestlé has been advertising and marketing on Facebook for many years. And Shop at Nestlé has placed 54 of ads on the Facebook platform in the last month. In the past few years,Shop at Nestlé has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Shop at Nestlé on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Shop at Nestlé. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Shop at Nestlé.


1.Shop at Nestlé Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Shop at Nestlé  Shop at Nestlé  Shop at Nestlé
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Shop at Nestlé Marketing Objectives Analysis: 

Shop at Nestlé has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Shop at Nestlé best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Shop at Nestlé Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  โปรดีประจำปี ห้ามพลาด  โปรดีประจำปี ห้ามพลาด โปรดีประจำปี ห้ามพลาด 
Ad Copy Text  -  -  -
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 740  766  758
Like 10  36  2

Shop at Nestlé Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Shop at Nestlé Top 1 ads got 10 likes. Shop at Nestlé uses a sentence with the finishing touch title: “โปรดีประจำปี ห้ามพลาด”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Shop at Nestlé shared 740 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Shop at Nestlé should continue to optimize the ad content.

3.Shop at Nestlé Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-19  2020-06-15-2020-06-18  2020-06-15-2020-06-17
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:430542237506993,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592300289,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B710166472877900%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:430542237506993,%22page_id%22:430542237506993,%22post_id%22:710166472877900,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Shop at Nestlé are successful.

Shop at Nestlé Creative Analysis: 

Shop at Nestlé placed a Image ad in 2020-06-15-2020-06-19, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Shop at Nestlé Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  N/A  Thailand
Language  Thai  Thai  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Shop at Nestlé has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Shop at Nestlé Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-06-15-2020-06-18  2020-06-15-2020-06-17
During  5 days  4 days 3 days 
Like  10  36  2
Share  0  4  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Shop at Nestlé ‘s Top 1 ad received 10 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Shop at Nestlé, helping Shop at Nestlé to grasp the ad data more clearly.