Top Ads on Shop Honu

Shop Honu Background Introduction:

Ocean inspired jewellery that saves sea turtles. We donate 10% of profits to Sea Turtle Conservancy

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Shop Honu has been advertising and marketing on Facebook for many years. And Shop Honu has placed 131 of ads on the Facebook platform in the last month. In the past few years,Shop Honu has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Shop Honu on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Shop Honu. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Shop Honu.

BigSpy

1.Shop Honu Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Shop Honu  Shop Honu  Shop Honu
Page Categories  Jewelry/Watches  Jewelry/Watches  Jewelry/Watches
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Shop Honu Marketing Objectives Analysis: 

Shop Honu has been operating in Jewelry/Watches for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Shop Honu best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Shop Honu Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sterling Silver Tiny Sea Turtle Ring  Holly Parker Every sale helps  
Ad Copy Text  The gift that gives back. We're ready to ship your items. Let's Save Some Sea Turtles!  Buy any 3 items to get 25% off your order AND Free Worldwide Shipping! (No code needed)  ✨ Love jewels, hate cruelty. The search for the perfect gift is over. honu is the eco, ocean-inspi...
Link Description  N/A  N/A  Free Shipping Available
Website Link  shophonu.com  shophonu.com  www.shophonu.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 87  88  138
Like 0  0  4

Shop Honu Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Shop Honu Top 1 ads got 0 likes. Shop Honu uses a sentence with the finishing touch title: “Sterling Silver Tiny Sea Turtle Ring”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Shop Honu shared 87 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Shop Honu should continue to optimize the ad content.

3.Shop Honu Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-02-06-2020-06-20  2020-03-12-2020-06-20  2020-06-15-2020-06-19
Landing Page Link  https://shophonu.com/products/honu-turtle-twist-ring?variant=32427740266593&fbclid=IwAR0WPETzobMAK9lHVtR3ZVEycXbWOYgBayBFg8B04Ja41M85ukooJe_uYQw  https://shophonu.com/products/dreamer-opal-sea-turtle-necklace-in-white-gold?variant=31528618033249&fbclid=IwAR3Mn9JyyHFZqINnpfhtxORW_1fj3BrPRBxpm_VLVc7-FxpWnIsZs7TaSdI   https://shophonu.com/?fbclid=IwAR0oUTsphpdZU9OLfBfFUhpuo3Ds_EnxGP90IypVJ9cEh1j0OFPhVSMCY3g

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Shop Honu are successful.

Shop Honu Creative Analysis: 

Shop Honu placed a Carousel ad in 2020-02-06-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Shop Honu Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Bulgaria
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Shop Honu has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Shop Honu Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-06-2020-06-20  2020-03-12-2020-06-20  2020-06-15-2020-06-19
During  136 days  101 days 5 days 
Like  0  0  4
Share  4  1  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Shop Honu ‘s Top 1 ad received 0 likes, 4 shares, 0 comments in just 136 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Shop Honu, helping Shop Honu to grasp the ad data more clearly.