Top Ads on Shirokuma

Shirokuma Background Introduction:

SLC, Utah's first snow cream shop! We serve Taiwanese shaved ice and Hong Kong bubble waffles. Stop by if you're in West Valley...your taste buds will thank you!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Shirokuma has been advertising and marketing on Facebook for many years. And Shirokuma has placed 3 of ads on the Facebook platform in the last month. In the past few years,Shirokuma has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Shirokuma on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Shirokuma. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Shirokuma.


1.Shirokuma Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Shirokuma  Shirokuma  Shirokuma
Page Categories  Accessories  Shaved Ice Shop  Shaved Ice Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Shirokuma Marketing Objectives Analysis: 

Shirokuma has been operating in Accessories for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Shirokuma best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Shirokuma Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Shirokuma(しろくま)  Shirokuma Shirokuma 
Ad Copy Text  no setting  The origin of this fruit is unknown but some say it originated in the Amazon. This month team Shirok...  Berries and limes go great with Passion Fruit so we're adding it to our snow cream of the month. "Pa...
Link Description  婚約指輪(エンゲージリング)のキジュロンです。福岡市天神西通りの小さなお店の中でひとつひとつ手作りしています。ご希望をお伺いしてオーダーメイドもしております。小さなダイヤモンドがちりばめられた繊細な作...  The origin of this fruit is unknown but some say it originated in the Amazon. This month team Shirokuma is bringing it to you as snow cream!!! Introducing Passion Fruit...April's Snow Cream of the Month! Happy 1st day of the month!  Berries and limes go great with Passion Fruit so we're adding it to our snow cream of the month. "Passion Fruit Medley" has fresh berries (strawberries, raspberries, blackberries) wafer sticks, lime infused condensed milk (WHAT?! YES!) and lime zest. It's a culinary adventure for your mouth!
Website Link
Text Word Count 0  231  292
Like 0  15  9

Shirokuma Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Shirokuma Top 1 ads got 0 likes. Shirokuma uses a sentence with the finishing touch title: “Shirokuma(しろくま)”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Shirokuma shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Shirokuma should continue to optimize the ad content.

3.Shirokuma Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-08-17-2020-06-19  2019-04-01-2019-04-25  2019-04-05-2019-04-25
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Shirokuma are successful.

Shirokuma Creative Analysis: 

Shirokuma placed a Image ad in 2019-08-17-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Shirokuma Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Japan  United States  United States
Language  Japanese  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Shirokuma has the best conversion in Japan, and can advertise more in Japan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Shirokuma Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-08-17-2020-06-19  2019-04-01-2019-04-25  2019-04-05-2019-04-25
During  308 days  25 days 21 days 
Like  0  15  9
Share  0  9  9
Comment  0  3  2

Advertising effectiveness is a direct manifestation of advertising. Shirokuma ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 308 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Shirokuma, helping Shirokuma to grasp the ad data more clearly.