Top Ads on Shen Yun
Shen Yun Background Introduction:
The world’s premiere classical Chinese dance company, Shen Yun brings to life a lost culture through profoundly beautiful art.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Shen Yun has been advertising and marketing on Facebook for many years. And Shen Yun has placed 301 of ads on the Facebook platform in the last month. In the past few years,Shen Yun has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Shen Yun on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Shen Yun. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Shen Yun.
1.Shen Yun Top 3 Ads Basic Understanding
|Name||Shen Yun||Shen Yun||Shen Yun|
|Page Categories||Shopping & Retail||Shopping & Retail||Shopping & Retail|
Shen Yun Marketing Objectives Analysis:
Shen Yun has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Shen Yun best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Shen Yun Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||How do you like your coffee?||N/A||N/A|
|Ad Copy Text||How do you like your coffee: orange or blue? Don’t worry, we’re talking about the mugs. Get mat...||no setting||no setting|
|Link Description||Celebrate this Father's Day with Shen Yun's gift bundles.||N/A||N/A|
|Text Word Count||560||0||0|
Shen Yun Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Shen Yun Top 1 ads got 17 likes. Shen Yun uses a sentence with the finishing touch title: “How do you like your coffee?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Shen Yun shared 560 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Shen Yun should continue to optimize the ad content.
3.Shen Yun Top 3 Ads Creative Selection
|Landing Page Link||https://www.shenyunshop.com/products/coffee-drinker-bundle||https://www.shenyunshop.com/collections/dvds-cds||https://www.shenyunshop.com/collections/albums/products/2019-shen-yun-performance-album|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Shen Yun are successful.
Shen Yun Creative Analysis:
Shen Yun placed a Image ad in 2020-06-17-2020-06-18, and got 17 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Shen Yun Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Shen Yun has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Shen Yun Top 3 Ads Performance Display
|During||2 days||19 days||3 days|
Advertising effectiveness is a direct manifestation of advertising. Shen Yun ‘s Top 1 ad received 17 likes, 2 shares, 0 comments in just 2 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Shen Yun, helping Shen Yun to grasp the ad data more clearly.