Top Ads on Shell

Shell Background Introduction:

Jesteśmy globalną grupą firm energetycznych i petrochemicznych, która zatrudnia około 86 tysięcy pracowników w ponad 70 krajach.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Shell has been advertising and marketing on Facebook for many years. And Shell has placed 1117 of ads on the Facebook platform in the last month. In the past few years,Shell has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Shell on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Shell. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Shell.

BigSpy

1.Shell Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Shell  Shell  Shell
Page Categories  Energy Company  Energy Company  Energy Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Shell Marketing Objectives Analysis: 

Shell has been operating in Energy Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Shell best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Shell Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get Gas, Get Bigas  时间线照片 Rewards For Your Return 
Ad Copy Text  We believe it is our responsibility to fuel your journey – both on the road, and at home! Get a ...  Makakaasa ka sa tulong ng Shell para sa ating patuloy na pagsulong. Pilipinas, kaya natin 'to! #Pili...  We know this year has been difficult and tough for everyone. That’s why as soon as you’re back o...
Link Description  N/A  Makakaasa ka sa tulong ng Shell para sa ating patuloy na pagsulong. Pilipinas, kaya natin 'to! #PilipinasKayaNatinTo  N/A
Website Link  go.shell.com  m.facebook.com  go.shell.com
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 197  116  359
Like 1798  21276  1217

Shell Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Shell Top 1 ads got 1798 likes. Shell uses a sentence with the finishing touch title: “Get Gas, Get Bigas”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Shell shared 197 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Shell should continue to optimize the ad content.

3.Shell Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-11-2020-06-20  2020-06-12-2020-06-20  2020-06-11-2020-06-20
Landing Page Link  https://www.shell.com.ph/motorists/campaigns-and-promotions/get-gas-get-bigas.html?utm_source=facebook&utm_medium=social&utm_content=GetGasGetBigas_video_003_0010&utm_campaign=Recovery2B_tactical_jun-jul_2020&linkId=90684954  https://m.facebook.com/story.php?story_fbid=3097895390254045&substory_index=0&id=200969413280005   https://www.shell.com.ph/motorists/campaigns-and-promotions/rewards-for-your-return.html?utm_source=facebook&utm_medium=social&utm_content=RewardsForYourReturn_video_002_0011&utm_campaign=Recovery2B_tactical_jun-jun_2020&linkId=90683339

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Shell are successful.

Shell Creative Analysis: 

Shell placed a Video ad in 2020-06-11-2020-06-20, and got 1798 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Shell Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  Philippines
Language  German  Filipino  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Shell has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Shell Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-20  2020-06-12-2020-06-20  2020-06-11-2020-06-20
During  10 days  9 days 10 days 
Like  1798  21276  1217
Share  99  989  54
Comment  72  281  16

Advertising effectiveness is a direct manifestation of advertising. Shell ‘s Top 1 ad received 1798 likes, 99 shares, 72 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Shell, helping Shell to grasp the ad data more clearly.