Top Ads on Shell

Shell Background Introduction:

Bem-vindo a página oficial da Shell no Facebook

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Shell has been advertising and marketing on Facebook for many years. And Shell has placed 1111 of ads on the Facebook platform in the last month. In the past few years,Shell has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Shell on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Shell. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Shell.

BigSpy

1.Shell Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Shell  Shell  Shell
Page Categories  Energy Company  Energy Company  Energy Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Shell Marketing Objectives Analysis: 

Shell has been operating in Energy Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Shell best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Shell Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Shell  Shell Shell 
Ad Copy Text  لكل سواقين النقل الدرجة الأولى اللي عربيتهم قديمة وبتش...  ClubSmart има перфектния подарък за всеки. Открий своя на htt...  Enjoy more fuels savings with HSBC credit cards and join us to support those in need. Get 17% upfr...
Link Description  لكل سواقين النقل الدرجة الأولى اللي عربيتهم قديمة وبتشقى معاهم كل يوم شل HD بتقدملكوا لأول مرة جركن زيت ٥ لتر التقيل هيستحمل ويسد وينشط موتورك القديم وهيحافظلك عليه. خليك مع شل، خليك درجة أولى. #شل_ريميولا #اللي_جوه_درجة_اولى  N/A  N/A
Website Link  www.facebook.com  go.shell.com  go.shell.com
CTA      
Text Word Count 404  167  426
Like 484  123  167

Shell Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Shell Top 1 ads got 484 likes. Shell uses a sentence with the finishing touch title: “Shell”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Shell shared 404 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Shell should continue to optimize the ad content.

3.Shell Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-05-20-2020-06-19  2020-05-29-2020-06-19  2020-05-28-2020-06-19
Landing Page Link  https://www.facebook.com/ShellEgypt/photos/a.1451560464863373/3283068198379248/?type=3  https://www.shellsmart.com/smart/spend_points?site=bg-bg&utm_medium=social&utm_content=___&utm_campaign=__-_&utm_source=facebook&postid=3380851146&linkId=89698777   https://www.shell.com.sg/motorists/loyalty-and-payment/greater-credit-cards-savings-at-shell.html?utm_medium=social&utm_content=___&utm_campaign=__-_&utm_source=facebook&postid=3370588270&linkId=89576583&fbclid=IwAR1OZKEZ0f5YHJHE-X__8XUV1St_Jzd9Bi2oddf4_nxr7kHRTfNa5Kbk-ko

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Shell are successful.

Shell Creative Analysis: 

Shell placed a Image ad in 2020-05-20-2020-06-19, and got 484 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Shell Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  Bulgaria  Singapore
Language  Arabic  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Shell has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Shell Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-19  2020-05-29-2020-06-19  2020-05-28-2020-06-19
During  31 days  22 days 23 days 
Like  484  123  167
Share  50  5  3
Comment  102  4  3

Advertising effectiveness is a direct manifestation of advertising. Shell ‘s Top 1 ad received 484 likes, 50 shares, 102 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Shell, helping Shell to grasp the ad data more clearly.